Gustave A. Larson Company Launches a New B2B Website

Gustave A. Larson Company has just revealed its brand new webstore

Gustave A. Larson Company is the Midwest, Plains and Mountain States leading wholesale distributor of Heating, Ventilation, Air Conditioning, and Refrigeration (HVACR) equipment, parts, and supplies. Our business philosophy is to focus on serving the needs of our customers with a value-added, professional and enthusiastic attitude.

To set a new standard for their customers, Larson launched a new webstore at, which maintains the key functionality and time-saving features of the previous efficiency site, but with considerable improvements. The wholesale distributor of HVACR equipment, replacement parts, and associated supplies offers product lines from a staggering 450 different manufacturers, and the new website will make it easier to showcase this impressive offering while giving users a smooth browsing experience.

In addition to switching to a stable, more robust platform, the company has embraced a more intuitive website design with better speed which enables users to conveniently explore the company’s offering. Customers will be able to check product availability in their area and order online any time of day or night, using the savvy search feature which takes into account purchasing history and offers recommendations accordingly. The website also gives users the ability to view the company’s latest product offering, take advantage of special deals, and check their invoices, statements, and due balance. Other innovations include user management and list sharing.

“Our customers are what we are in this for. Our company is steadily growing and evolving, and so are our customers’ expectations. This is what this move was about. Switching to the new website will help us better accommodate the needs of our constantly expanding customer base.,” president and COO of Gustave A. Larson, Scott Larson announced. “We expect the webstore will help us take things to the next level, and we will continue to make tweaks to the site as we go in order to give users an absolutely beautiful overall experience. We are truly excited to see where this will take us.”, added Scott.

About Gustave A. Larson: The Gustave A. Larson Company is the midwest, plains and mountain states' leading wholesale distributor of heating, ventilation, air conditioning and refrigeration (HVACR) equipment, parts and supplies from over 450 different manufacturers. In addition to a full line of equipment, controls, supplies and replacement parts, each location offers customer educational opportunities, including technical and business training.

Family owned and operated since 1936, the Gustave A. Larson Company's corporate offices are located in Pewaukee, Wis. The company employs 450 team members throughout 20 states and 50 locations.

For more information, please visit

Contact Info:
Name: Michelle Dalton
Email: Send Email
Organization: Gustave A. Larson
Address: W233 N2869 Roundy Circle West, Pewaukee, WI 53072
Phone: 262-542-0200

Release ID: 89043939