-- For the first time ever, Grill’d, Australia’s favourite beef burger brand1, is set to launch a retail range of their delicious, healthy burger patties exclusively at Coles - bringing the Grill'd experience into the homes of millions of customers from Wednesday 6 August.
Available in-store and online at Coles stores nationally, the Grill’d range starts at just $8 for a 2-pack and includes three mouthwatering options with the same commitment to flavour, quality and health that you’d expect in-restaurant.
With Coles research finding that over one in two Australians say they have an interest in recreating their restaurant or takeaway dinner in their own kitchen, and a 'familiar taste' is the top driver of meal choice2 - the new range is designed to help more home cooks easily create their own delicious Grill’d burgers, no chef skills required.
The popular healthy burger restaurant has been flipping burgers for 21 years and has grown to 174 burger restaurants across the country. In 2025, Grill’d is set to accelerate growth with several new restaurant locations scheduled to open across the country.
Grill’d Founder and Managing Director, Simon Crowe said he was excited to expand the restaurant to the supermarket, giving more Australians the opportunity to enjoy Grill’d burgers.
“For over two decades, Aussies have loved coming into Grill’d restaurants for healthy burgers that taste good and do good. This next chapter in our story is very exciting as we take our products into peoples’ homes,” he said.
“Having our burgers available nationally at Coles, allows us to take the next big step in our mission: to make our healthy, delicious burgers accessible to all Australians.”
Just like in-restaurant, every pack of Grill’d burgers sold at Coles comes with a ‘Local Matters’ token inviting customers to support community initiatives. Through this partnership, Grill’d will be giving $10,000 this month to Coles’ community partners selected by customers, making every burger purchase a chance to give back.
Coles Chief Commercial Officer, Anna Croft said Coles is committed to providing value to customers and introducing innovative ways to help inspire them in the kitchen.
“We’re excited to join forces with Grill’d to launch an exclusive, premium burger range customers can only find at Coles,” she said.
“Our customers are telling us they’re cooking more at home and looking for ways to create delicious and easy restaurant quality meals in their own kitchens - and that’s exactly what we hope to achieve by offering the new Grill’d burger range.”
“This launch is the latest example of how we’re listening and responding to our customers, giving more Australians access to premium and convenient meal options at a price that offers real value.”
The Grill’d range of 100% Australian grass-fed premium beef, hormone-free, antibiotic-free and gluten-free burgers includes:
- Grill’d Signature Beef Burgers (2-pack): Premium Aussie beef, $8.00 / $4 per serve
- Grill’d Premium Wagyu Burgers with Caramelised Onion (2-pack): Juicy wagyu with a hint of sweetness, $10.00 / $5 per serve
- Grill’d Signature Beef Burgers (4-pack): A value-friendly pack for the whole family, $12.50 / $3.15 per serve (available in selected stores)
The Grill’d retail range will be available in the meat department at Coles stores nationally and online from Wednesday, August 6, 2025. To celebrate the launch, each product will be offered at an introductory price of $1 off the regular price for the first four weeks. To shop the range visit: coles.com.au
For media enquiries, please contact
Coles Media Line (03) 9829 5250 or [email protected] or [email protected]
1 Voted Australia's favourite beef burger brand, based on Fonto Moments in QSR data surveying participants between April 2024 to March 2025, comparing a rating of "very satisfied" upon purchasing beef burgers from Grill’d, McDonald’s, Hungry Jack’s, and/or Betty’s Burgers. See grilld.com.au for more details.
2 Coles Circle Food/Dinner Diaries Survey, Oct 2019 - Dec 2024, n = 42,710
Release ID: 89168328
Google
RSS