Growing consumer interest in the consumption of authentic Middle Eastern cuisine is expected to push the tahini consumption market further. Tahini is high in protein content, and consumer preference for minimally processed, fresh, and functional food products has resulted in increased interest in tahini consumption. Moreover, health food categories are gaining momentum as compared to indulgent food categories. Moreover, the rise in lifestyle diseases has prompted consumers to look for healthier food options. —
Tahini is a paste made from sesame seeds, lemon, garlic, olive oil and salt which is largely used in ethnic Greek, North Africa, and Turkish cuisine. It is loaded with protein, minerals, antioxidants, calcium, and og trans-fat which makes it a healthy food option. It is highly demanded by Middle Eastern and Asian businesses, as well as by the food service industry. Market Research Future (MRFR) has minutely studied the trends and patterns in global tahini consumption over the forecast period of 2017-2022 in an in-depth study. MRFR has asserted that the Tahini Consumption Market will expand at a noteworthy CAGR of 12% and reach a significant valuation by 2022.
Tahini finds diverse application in various food products. Large quantities of tahini are used in bakeries, restaurants, and households in salad dressings, and sauces. Tahini is compatible with current dietary trends. It is non-GMO, vegan, kosher, gluten-free, and contains no preservative. This has encouraged the health-conscious group of consumers to increase consumption of tahini which is boosting the growth of the market.
Cross-culturalism acts as a tailwind to the tahini consumption market growth. Consumers are keener on trying out various indigenous food items, and tahini manufacturers are aiming to leverage on this opportunity. Rigorous marketing and promotional activities are being targeted at the untapped markets which hold potential for market growth.
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Upgradation of the production process has led to the enhancement of sensory quality parameters which has increased adoption among consumers. Moreover, the introduction of flavored tahini such as chocolate tahini and improvement of shelf life has proven to be fruitful for market growth.
Other factors aiding the market growth include easy availability of tahini, increased product visibility, and its inclusion in offerings by major food service providers. On the other hand, market growth might be hindered by volatility in the price of raw materials and the availability of other spreads and substitutes. Sesame allergy among consumers might hamper the growth of the market.
• A.O. Ghandour & Sons
• Dipasa, Sesajal
• Arrowhead Mills
• Haitoglou Bros
• Halwani Bros
• Al Wadi Al Akhdar
• Mounir Bissat
• Prince Tahina
By Region, the tahini consumption market has been segmented into North America, Asia Pacific (APAC), Europe, and Rest of the World (RoW). North America ranks first in the tahini consumption market and is closely followed by the Middle East. The US is among the major producer of tahini. Tahini is an integral part of the Mediterranean diet, and the Middle East mostly predominates the consumption of tahini. The APAC market is also expected to perform well in the coming years. Increasing consumption of food products such as hummus, baba ghanoush, salads, falafel, and others where tahini is extensively used is estimated to support the growth of the market.
The global tahini consumption market has been segmented based on Type and Application.
• Hulled tahini
• Unhulled tahini
• Paste & spreads
• Halva & other sweets
• Sauces & dips
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February 2019- KROTAJ Tahini Manufacturers PLC, a leading provider of tahini, opened a new tahini processing factory in Addis Ababa, Ethiopia.
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