Global Pregnancy Test Kit Market 2019-2023 | Size, Share | Industry Driven by Increased Brand Awareness

The report covers the current scenario and the future growth prospects of the ‘Pregnancy Test Kits Market’ from 2018-2023. To calculate the market size, the report presents a detailed picture of market by way of study, synthesis, and summation of data from multiple sources

Pregnancy Test Kits are medical devices which help to detect the presence of reproductive hormones in urine. As per the analysis of Market Research Future (MRFR), the Global Pregnancy Test Kit Market is expected to showcase rapid growth between 2017 to 2023 (forecast period).

Rising demand for fast and self-contained tests is one of the prime drivers of the global pregnancy test kits market. Pregnancy test kits can easily confirm pregnancy with the detection of HCG (Human Chorionic Gonadotrophin; female pregnancy hormone). Moreover, as compared to lab tests which are time-consuming and expensive, pregnancy test kits provide fast results in less expense. However, the accuracy of pregnancy test kits is less than that of lab tests which are totally accurate.

The increasing prevalence of teenage pregnancy is a key factor in influencing the growth of the market. With adolescent pregnancy increasing at a high rate and the given level of awareness among teenagers regarding the clinically established effectiveness and safety of pregnancy test kits, the market is set to tread forward in the coming years. In addition, the rise in a number of unplanned pregnancy, and decreased first-time pregnancy age are also crucial factors driving the global pregnancy test kits market.

Easy accessibility of pregnancy test kits across medical centers and departmental stores also foster market growth. Increased brand awareness resulted in rigorous marketing and promotional activities also induce demand within the market. Furthermore, various governments developing outreach and communication programs for women to encourage them to access family planning services which are also favoring market growth.

Technological advancement in pregnancy test kits along with improved features and reduced false results are also factors fueling the growth of the market. On the other hand, the growth of the Global Pregnancy Test Kits Market can be dampened by frequent product recalls and false test results.

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Global Pregnancy Test Kit Market - Competitive Landscape

Piramal Enterprises (India), Quidel Corporation (U.S.), Procter & Gamble Co., (Germany), Alere Inc. (U.S.), Cardinal Health (U.S.), Confirm Biosciences (U.S.), and Prestige Brands Holdings, Inc., (U.S.) are the key players in the global pregnancy test kits market.

Global Pregnancy Test Kit Market - Segmentation

The Global Pregnancy Test Kits Market has been segmented based on type of test, product, and end user.

By type of test, the global pregnancy test kit market has been segmented into blood test for HCG, Urine test for HCG, and others. Urine test for HCG segment is demonstrating fast track growth, and urine test is one of the most preferred methods for pregnancy detection as it provides fast and reliable results without consuming much time. However, blood tests are more accurate and provide reliable results.

By product, the global pregnancy test kits market has been segmented into digital devices, line indicators, and others. The line indicators segment has been further segmented into strips, cassettes, and mid-stream devices. The line indicators segment held the highest share of the market while the digital devices segment is expected to expand significantly over the forecast period.

By end user, the global pregnancy test kits market has been segmented into hospitals, clinics, households, and others. Pregnancy test kits have become immensely popular in households for self-detection of pregnancy, and the segment is likely to showcase rapid growth over the forecast period.

Global Pregnancy Test Kit Market - Regional Analysis

North America, Asia Pacific (APAC), Europe, and the Middle East & Africa (MEA) are the key markets for pregnancy test kits.

North America is the leading market for pregnancy test kits. Well spread awareness among women coupled with high demand for at home determination of pregnancy boosts the growth of the North America market. Well-developed distribution channel and easy availability are other factors boosting market growth.

APAC is poised to showcase rapid growth and command the highest position over the forecast period. Surging awareness, easy availability purveyed by well-developed distribution channel, and increasing disposable income in the region is supporting the growth of the market.

-The MEA market is likely to showcase moderate growth over the forecast period. Pregnancy test kits are not easily accessible in low-income countries, and moreover, low level of awareness among women is restricting the growth of the market.

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