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Global Loyalty Management Market By Solution (Customer Loyalty, Employee Retention, Channel Loyalty), Deployment Type (On-Premises, On-Demand), Organization Size (Large Enterprise , Small & Medium-Sized Enterprise), Vertical (Banking Financial Services and Insurance, Retail & Consumer Goods, Healthcare & Life Sciences, Travel & Hospitality, IT & Telecommunication, Media & Entertainment, Manufacturing) Type of Offering Capacity (Loyalty Management, Technology Capabilities Platform, Analytics and Measurement , Services Delivery Capabilities, Loyalty Strategy Design, Loyalty Marketing), Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa) – Industry Trends and Forecast to 2025Global Loyalty Management Market is expected to reach USD 7,650.48 million by 2025 and is projected to register a CAGR of healthy rate in the forecast period 2018 to 2025. The new market report contains data for historic years 2016, the base year of calculation is 2017 and the forecast period is 2018 to 2025.
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The major factors contributing to the growth of the market includes factors such as increasing need of competitive differentiation to gain market presence, rising trend of loyalty programs. On the other hand, lack of stringent regulations is hampering the market growth.
Drivers:
The major factors contributing to the growth of the market includes factors such as increasing need of competitive differentiation to gain market presence, technological advancement in mobile technology and applications, rising trend of loyalty programs, rise in number of cardholders and use of reward points.
INCREASING NEED OF COMPETITIVE DIFFERENTIATION TO GAIN MARKET PRESENCE
Competitive differentiation is a strategic position in loyalty management which differentiates its products, services and brands from the competitors. Many companies offer product and services which are completely different from competitors. Competitive differentiation leads to various advantages such as no substitutes of loyalty programs of product and services available in market, to get product differentiation which effect brand loyalty along with provide high quality for customer, increase in buyer value by providing unique products in loyalty programs and others. Competitive differentiation is important as it provides offering superior value by providing superior quality of products which effects loyalty towards customers, generating repeated customers which develops a loyal relationship with customers. Competitive differentiation plays a major role in delivering value for building customer loyalty. It will help in achieved desired outcomes in which selling more products and services to their end users. For creating competitive differentiation in loyalty programs it can be accomplish by various objective such as lowest price of the product and differentiation based on other parameters. For instance, Walmart offers lowest price by providing discount-cantered rewards, card-based and other. Many brands such as Verizon, Esther & Co, Pizza Hut offer loyalty programs, For instance Verizon offers a point-based program and Verizon awards its members just one credit after USD 300.0 in spending. Esther & Co. offers VIP reward program that includes purchases, referrals, on social site Esther & Co. provides 25 points per share on social site.
RISING TREND OF LOYALTY PROGRAMS
Loyalty programs are a type of marketing strategies preferred to encourage customer to continue shop product and service offered by company. The main objective of loyalty programs is to increase customer loyalty along with collecting customer data. Loyalty programs are important marketing tools which help in retaining customers, and improve brand’s reputation. The main purpose of loyalty programs is to increase business, improved in sales of companies, strengthen relationship between customer and business. The customer will get benefit in the form of discounts, rebates, free products, or other promotions. In order to maintain loyalty programs in retail industry most of the company’s provides various cards to the loyal customer such as loyalty card, rewards card, point’s card, advantage card, or club card. Loyalty cards has more influenced by customer in the region of U.S. According to the article published by CTS Service Solutions, 3 out of 4 U.S. have at least one retail loyalty card.
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COMARCH SA:
The company’s subsidiaries are Comarch Canada, Corp (Canada), Comarch Technologies sp. z o.o (Poland) and other. The Company is certified with PN-EN ISO 9001:2009, PN-ISO/IEC 27001:2014-12 and others .The company is active in Poland and DACH region.
AIMIA INC.:
Aimia Inc. was incorporated in 2008 and headquartered in Montreal, Canada. The company is involved in providing data-driven marketing and loyalty analytics worldwide. The company has three business segments namely Coalitions, ILS, and other businesses. Loyalty management related products and services are fall under coalitions. It also runs the aero plan program, coalition loyalty program in Canada. and non-platform based loyalty services business aero plan has 75 world class partners representing more than 150 brands in the financial, retail, and travel sectors.
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Table of Contents
INTRODUCTION
1.1. OVERVIEW
1.2. CURRENCY AND PRICING
2 MARKET SEGMENTATION
2.1. KEY TAKEAWAYS
2.2. ARRIVING AT THE GLOBAL loyalty management MARKET SIZE
3 MARKET OVERVIEW
3.1. DRIVERS
3.2. RESTRAINTS
4 EXECUTIVE SUMMARY
5 PREMIUM INSIGHTS
5.1. vendor positioning grid and investment oppurtunities
5.2. technololgical advancements
6 GLOBAL loyalty management MARKET, BY solution
6.1. OVERVIEW
6.2. Customer Loyalty
7 GLOBAL loyalty management MARKET, BY Deployment Type
8 GLOBAL loyalty management MARKET, BY Organization Size
9 GLOBAL loyalty management MARKET, BY Vertical
10 GLOBAL loyalty management MARKET, BY type of
offering Capacity
11 GLOBAL loyalty management MARKET, BY GEOGRAPHY
12 GLOBAL loyalty management MARKET: COMPETITIVE LANDSCAPE
13 GLOBAL loyalty management MARKET, COMPANY PROFILES
14 APPENDIX
15 ABOUT DATA BRIDGE MARKET RESEARCH
Market Drivers and Restraints:
Growing Mobile Technology
Stringent Government Regulations
Increasing Focus of Loyalty Programs
Growing Usage of Rewards Points
Growing Incentives For Making Future Purchases
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