-- According to Stratistics MRC, the Global Clickstream Analytics market is expected to grow from $ 556.92 million in 2016 to reach $ 1646.51 million by 2023 with a CAGR of 16.7%. Growing demand for eCommerce which leads to rise in consumer data, huge acceptance of traditional techniques to digital techniques is favouring the market. In addition, raise in data privacy issues and regulations are hampering the market.
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Customers accessing the internet in huge number have acquired the largest market share
which is dominating the basket analysis and personalization segment. By end user, retail and ecommerce segment is growing rapidly due to the increase of clickstream data in daily life and rising demand for online shopping. North America followed by Asia Pacific is dominating the clickstream market with the use of new technologies.
Some of the key players in global clickstream market include Webtrends, Vlocity, Inc, Verto Analytics, Inc, Talend S.A, Splunk, Inc, SAP SE, Oracle Corporation, Microsoft Corporation, Jumpshot, Inc, International Business Machines Corporation, Hewlett Packard Enterprise, Google, Inc, Connexity, Inc, At Internet and Adobe Systems Incorporated.
Applications Covered:
Website/Application Optimization
Click Path Optimization
Basket Analysis and Personalization
Traffic Analysis
Customer Analysis
Other Business Applications
Organization Sizes Covered:
Small Enterprises
Large Enterprises
Medium Enterprises
Types Covered:
Services
Managed Services
Professional Services
Software
Deployment Models Covered:
On-Demand
On-Premises
End Users Covered:
Travel and Hospitality
Transportation and Logistics
Telecom and IT
Retail and Ecommerce
Media and Entertainment
Government
Energy and Utilities
Banking, Financial Services, and Insurance
Other End Users
Regions Covered:
North America
US
Canada
Mexico
Europe
Germany
France
Italy
UK
Spain
Rest of Europe
Asia Pacific
Japan
China
India
Australia
New Zealand
Rest of Asia Pacific
Rest of the World
Middle East
Brazil
Argentina
South Africa
Egypt
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What our report offers:
– Market share assessments for the regional and country level segments
– Market share analysis of the top industry players
– Strategic recommendations for the new entrants
– Market forecasts for a minimum of 7 years of all the mentioned segments, sub segments and the regional markets
– Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
– Strategic recommendations in key business segments based on the market estimations
– Competitive landscaping mapping the key common trends
– Company profiling with detailed strategies, financials, and recent developments
– Supply chain trends mapping the latest technological advancements
Major Points From The Table Of Contents:
Executive Summary
Preface
Market Trend Analysis
Porters Five Force Analysis
Global Clickstream Analytics Market, By Application
Global Clickstream Analytics Market, By Organization Size
Global Clickstream Analytics Market, By Type
Global Clickstream Analytics Market, By Deployment Model
Global Clickstream Analytics Market, By End User
Global Clickstream Analytics Market, By Geography
Key Developments
Company Profiling
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List Of Tables:
Table 1 Global Clickstream Analytics Market Outlook, By Region
Table 2 Global Clickstream Analytics Market Outlook, By Application
Table 3 Global Clickstream Analytics Market Outlook, By Website/Application Optimization
Table 4 Global Clickstream Analytics Market Outlook, By Click Path Optimization
Table 5 Global Clickstream Analytics Market Outlook, By Basket Analysis and Personalization
Table 6 Global Clickstream Analytics Market Outlook, By Traffic Analysis
Table 7 Global Clickstream Analytics Market Outlook, By Customer Analysis
Table 8 Global Clickstream Analytics Market Outlook, By Other Business Applications
Table 9 Global Clickstream Analytics Market Outlook, By Type
Table 10 Global Clickstream Analytics Market Outlook, By Services
Table 11 Global Clickstream Analytics Market Outlook, By Managed Services
Table 12 Global Clickstream Analytics Market Outlook, By Professional Services
Table 13 Global Clickstream Analytics Market Outlook, By Software
Table 14 Global Clickstream Analytics Market Outlook, By Deployment Model
Table 15 Global Clickstream Analytics Market Outlook, By On-Demand
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