According to the Facts and Factors, Research Report, the global — automatic content recognition market in 2019 is approximately USD 1,700 Million and is anticipated to reach around USD 12,700 Million by 2026. The anticipated CAGR for the automatic content recognition market is around 30% from 2020 to 2026.
Automatic content recognition is an invention that recognizes material that is available in a media document or that is played on a media device. This empowers them to obtain clear details about the material they actually encountered without any search activities or knowledge based on content. Programmed content acknowledgment gives an answer for different brands to draw in with audience members on their subsequent screens. Innovation provides second-screen material to watchers that are custom-made to the TV program and empowers devices to increasingly measure crowd viewing of a particular show. Programmed content acknowledgment works by making a computerized imprint from content on the TV screen. This data can be utilized to distinguish the on-screen content, and to adjust with other programmed content acknowledgment empowered gadgets, for example, tablets and telephones. As indicated by the IBM report, for television companies, the genuine advantage of programmed automatic content recognition is exact to crowd estimation.
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Due to the growth of innovation in automatic content recognition in smartphones and smart devices, competition in automatic content recognition arrangements has grown in the industry. Moreover, expanding the sending of automatic content recognition by the media organizations for applications. In addition, the emergence of new technologies and increased consumer demand for more custom content have greatly boosted the growing pace of the market for automatic content recognition across industries. One of the major restraining factors for the growth of the automatic content recognition market is a requirement of large server infrastructure for ACR also, piracy and security constraints. However, ACR technology is expected to provide significant growth opportunities in the future with the integration of analytics, Artificial intelligence, and IoT.
Based on segmentation the market can be classified on the basis of by type, by technology, by services, and by the application. Based on the type, the technology segment accounted for the largest share of around 75% in the global automatic content recognition market in 2019. Further, by technology Acoustic & Digital Video Fingerprinting accounts for the market share of around 45% and is expected to dominate in the target market. Furthermore, the market can be segmented into services, which includes Professional Services, Managed Services, and Value-Added Services in Professional Services accounts for a major share of around 55% and is expected to dominate in the ACR market.
Top Market Players:
The major players in the automatic content recognition industry are Gracenote Inc., Audible Magic Corporation, ACRCloud, muffin GmbH, Beatgrid Media B.V, Arcsoft Inc., Microsoft Corporation, Digimarc Corporation, Google Inc., and Nuance Communications, Inc.
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Based upon the region the global ACR industry has been categorized as North America, Europe, Latin America, Asia Pacific, and the Middle East and Africa. In terms of revenue, North America is estimated to dominate the world market relative to markets in other regions during the 2019-2026 forecast period. Due to the high adoption rate of advanced technology North America had a major market share for the ACR market.
The market for automatic content recognition is anticipated to grow due to the rapid deployment on the marketplace of innovative ACR technology and the increasing integration of ACR into smart televisions. Many organizations have introduced automatic content recognition into their Smart televisions. Many big giant companies are entering into the ACR industry. ACR has the ability to renovate Television-viewing analytics. The growing collaboration of ACR technology in the media industry and content providers will open up opportunities for determining the viewer's engagement and cross-promotion. Additionally, ACR gives enormous opportunities to companies to raise their television promotions to digital form, and measure engagement, and effectiveness of promotions, which are not directed through all platforms.
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The major constraints for the growth of the ACR industry are security and privacy. Moreover, due to these privacy concerns, many television companies are providing an alternative to manually switch off the Television snooping feature.
Different revenue-generating advantages that ACR brings together a convergence of the internet of things (IoT) and big data analytics into ACR technology to the television community. This is some factors which are expected to bring new opportunity for ACR industry in the future.
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The taxonomy of the automatic content recognition market by its scope and segmentation is as follows:
Global Automatic Content Recognition Market: Type Analysis
Global Automatic Content Recognition Market: Technology Analysis
Acoustic & Digital Video Fingerprinting
Digital Audio, Video & Image Watermarking
Global Automatic Content Recognition Market: Service Analysis
Global Automatic Content Recognition Market: Application Analysis
Media & Entertainment
IT & Telecommunication
Defense & Public Safety
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