-- The global gift cards market is expected to hit US$ 750 billion by 2026, according to a new market research report published by Credence Research "Gift Cards Market–Growth, Future Prospects, and Competitive Analysis, 2018–2026" the global gift cards market is expected to hit US$ 750 Bn by 2026.
Market Insights
Gift cards have appeared as an efficient manner to wish someone on festive occasions or to thank someone in appreciation of their work. It allows the recipient to purchase their choice. Gift cards are prepaid payment cards containing a particular quantity of cash and serving the same role as paper gift cards.
Previously, the use of gift cards was mostly limited to North America and Europe. However, with increasing consumer awareness, its use has spread beyond its traditional markets and is now common in areas such as Asia Pacific and Latin America. Countries such as China and India have experienced a boom in the gift card industry in latest years due to increasing customer awareness and purchasing choices. Starbucks was one of the significant products revolutionizing the notion of gift cards in the U.S. and its popularity has risen over the years.
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Type – Open Loop Gift Cards, Closed Loop Gift Cards and E-gifting;
Merchant Type – Department Stores, Restaurants, Food Supermarkets, Coffee Shops, Discount Stores, Entertainment and Hotels
One of the most prominent factors that contribute to market growth is the rising demand for gift cards in the commercial industry. Corporate houses, in recognition of an employee’s contribution to the firm, are presenting gift cards. This trend has become widespread in current times, strongly affecting market growth. Another prominent factor supporting market growth is the advent of e-commerce. Websites such as Amazon, Alibaba, eBay, and Flipkart, among others, give gift cards to customers. With the increasing penetration of the internet and smartphones, individuals are in a stronger place than ever before to access e-commerce portals, a factor that compliments the rise of the market for gift cards. Moreover, the reality that giving money as a gift is considered socially inappropriate further compliments the growth of the gift card industry. Furthermore, as gift cards enable the recipient to purchase any product of his / her choice, their adoption is increasing by the day.
In the latest years, consumer confidence and trust in mobile retail and payment apps have grown as far as gift cards are concerned. Moreover, traceable gift cards have become popular in the recent past, allowing merchants to acquire a variety of essential data. Also, virtual gift cards have become popular in latest years as a consequence of their low price compared to plastic gift cards. Rechargeable gift cards are also anticipated to give significant growth possibilities for the gift card industry to thrive further.
Key Trends
Open loop gift cards growing in popularity.
Issuers of gift cards are focusing on the expansion of their participating merchant network
The growing trend of traceable gift cards
Mobile apps increasingly being used to store gift cards
E-gifting gaining in prominence
Gift cards emerging as a popular gifting option for festive occasions and birthdays
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TOC:
Chapter 1 Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Market Segmentation
1.4 Research Methodology
1.4.1 Phase I – Secondary Research
1.4.2 Phase II – Primary Research
1.4.3 Phase III – Expert Panel Review
1.4.4 Assumptions
1.4.5 Approach Adopted
Chapter 2 Executive Summary
.........
Chapter 3 Market Dynamics
3.1 Market Overview
3.1.1 Global Gift Cards Market Value and Growth, 2016 – 2026, (US$ Bn) (Y-o-Y %)
3.2 Market Drivers
3.3 Market Growth Inhibitors
3.3.1 Impact Analysis of Drivers and Restraints
3.4 Key Market Trends and Future Outlook
3.5 Attractive Investment Proposition
3.6 Competitive Analysis
3.6.1 Market Positioning of Key Vendors
3.6.2 Key Strategies Adopted by the Leading Players
Chapter 4 Global Gift Cards Market Analysis, By Type, 2016 – 2026
4.1 Market Analysis
4.2 Open Loop Gift Cards
4.3 Closed Loop Gift Cards
4.4 E-gifting
Chapter 5 Global Gift Cards Market Analysis, By Merchant Type, 2016 – 2026
5.1 Market Analysis
5.2 Department Stores
5.3 Restaurants
5.4 Food Supermarkets
5.5 Coffee Shops
5.6 Discount Stores
5.7 Entertainment
5.8 Hotels
Chapter 6 North America Gift Cards Market Analysis, 2016 – 2026
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Chapter 7 Europe Gift Cards Market Analysis, 2016 – 2026
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Chapter 8 Asia Pacific Gift Cards Market Analysis, 2016 – 2026
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Chapter 9 Rest of the World (RoW) Gift Cards Market Analysis, 2016 – 2026
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Chapter 10 Company Profiles
10.1 National Gift Card Corp.
10.2 Blackhawk Network Holdings, Inc.
10.3 InComm Holdings, Inc.
10.4 QwikCilver Solutions Private Limited
10.5 Edge Loyalty Systems Pty Ltd.
10.6 First Data Corporation
10.7 Worldpay, Inc.
10.8 TransGate Solutions
10.9 Buyatab Online, Inc.
10.10 ValuAccess Limited
.........toc continued
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