-- Giant Leap Digital, the consultancy founded by luxury strategy specialist Ben Lilly, is becoming a recognised authority in helping global luxury brands understand and engage affluent consumers. The company’s work is built on a combination of behavioural insight, data-led strategy and senior creative expertise. This mix allows GLD to support brands at a time when high-net-worth and ultra-high-net-worth individuals expect more relevance, more discretion and more clarity from the companies they choose to interact with.
The luxury market is shifting quickly. New wealth demographics, evolving digital behaviour and rising expectations for personalisation are reshaping how brands must communicate. Giant Leap Digital has been at the centre of these conversations through both its consulting work and its published insights. The themes outlined in the consultancy’s previous report on AI, data science and luxury client value provide useful context for the direction the company is taking, particularly around the growing importance of one-to-one relevance and human-guided intelligence.
Even with the increasing role of technology, GLD’s belief is that luxury still depends on human understanding. For Ben Lilly, the foundation of effective luxury marketing lies in appreciating how affluent audiences think, what influences their trust and how they make decisions. He has spent years analysing wealth behaviour and has built GLD around the idea that luxury brands need more than broad marketing. They need precise strategies shaped by specialists who understand the nuances of the category.
Giant Leap Digital operates through a consultancy-style model, which means every client works directly with senior specialists who have extensive experience across the luxury, data, creative and digital sectors. This structure gives clients access to strategic thinking that is both detailed and agile. It also ensures that any technical or data-led work is balanced with brand sensitivity and an understanding of the expectations of affluent audiences.
A significant part of GLD’s value comes from the way the team uses insight to guide decision-making. The consultancy studies how luxury consumers move across digital environments, what signals influence their confidence and how their preferences evolve across markets. The previous AI and data research emphasised how important it has become for brands to understand these behavioural patterns, especially as the industry moves toward more tailored experiences and higher expectations for personal relevance.
Although GLD uses modern data capabilities where appropriate, the team is clear that technology alone cannot meet luxury standards. Affluent consumers recognise automated communication immediately, and this often weakens trust. GLD’s work in this area is led by the principle that technology should support human expertise, not replace it. This approach echoes the findings in the earlier report, which highlighted the need for AI to be guided by experienced strategists in order to maintain emotional intelligence and brand integrity.
Giant Leap Digital has applied this thinking across a wide range of luxury categories including private aviation, real estate, yachting, wellness, wealth management and high-end retail. The consultancy has helped brands improve digital visibility, enhance creative impact, strengthen demand generation and refine their customer journeys. These results come from a mixture of detailed insight, elevated creative work and carefully managed digital execution.
According to Lilly, luxury marketing is entering a period of transformation. Affluent consumers want brands that not only understand their needs but can anticipate them, and this requires a more thoughtful use of both data and creativity. He believes the most successful brands will be the ones that combine intelligent analysis with craftsmanship and human sensitivity. The earlier research into one-to-one personalisation supports this direction and continues to influence the consultancy’s long-term strategy.
With its senior team, insight-led approach and experience across global markets, Giant Leap Digital is well positioned to help luxury brands navigate these changes. The company continues to invest in deeper behavioural research and advanced modelling, while keeping human judgement at the centre of its work. This balance is becoming one of the defining characteristics of the GLD approach and a key reason why luxury brands are turning to the consultancy for guidance.
About Giant Leap Digital
Giant Leap Digital is a London-based consultancy that specialises in luxury marketing and high-net-worth audience engagement. Founded by Ben Lilly, the company works across digital strategy, creative direction, content, performance media, insight, UX and CRM. GLD supports brands across a wide range of luxury sectors including real estate, private aviation, wellness, yachting and finance.
Website: https://giantleapdigital.co.uk
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