-- Shifting trend towards innovative beers and changing taste preferences will propel the Germany & US non-alcoholic beer industry growth. Non-alcoholic beer market in Germany & US has witnessed a shifting trend from standardized products to light beers, further followed by non-alcoholic beers. This trend is mainly influenced among consumers regarding health consciousness. Extensive product offerings, owing to increasing penetration of global players is supplementing the product usage.
According to the Graphical Research new growth forecast report titled “Germany & US Non-Alcoholic Beer Market Size By Material (Malted Grains, Hops, Yeast, Enzymes), By Product (Alcohol Free, Low Alcohol), By Technology (Restricted Fermentation, Dealcoholization {Reverse Osmosis, Heat Treatment, Vacuum Distillation}), By Sales Stores (Liquor Stores, Convenience Stores, Supermarkets, Online Stores, Restaurants & Bar) Industry Analysis Report, Country Outlook (China, India, Japan, Australia, South Korea, Indonesia, Malaysia), 2018-2024”, estimated to exceed USD 6.3 billion by 2024.
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Government regulations act as a crucial factor in proliferating non-alcoholic beverage markets. Alcohol consumption has been a social issue since decades, particularly among Muslim community. Strong potential among Islamic population in Germany & U.S. due to religious concerns will drive the Germany & US non-alcoholic beer market size. Globally, Islamic population accounted for the second largest religious group and the fastest growing population with more than 2.1 billion population in 2016.
The minimum permitted age for alcohol consumption varies for each country, with a global average over 18 years. Strictly followed age limit norms on alcoholic beverage consumptions globally is expected to create potential consumer base among young population. Higher adoption rate among pregnant women mainly due to several health concerns on excess alcohol consumption will drive the Germany & US non-alcoholic beer industry growth. In addition, restrictions among athletes and sports players for alcohol intake will positively influence the industry growth. Product demand is significantly growing among travellers and taxi drivers.
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Increasing product availability thorough various distribution channels along with rising number of new product launches will enhance the business revenue. Germany & US non-alcoholic beer market has witnessed a notable growth due to increasing consumer preference for online shopping. Expanding supermarket chains and liquor stores particularly in developing countries, is expected to display significant sales growth during the forecast period.
Beverages including beer are more prevalent among young population and adult women. Pregnant women are more prone to the adverse effects of drinks with fetal alcohol spectrum disorders being the largest known cause for intellectual disability in children. As per the American Journal of Pharmaceutical Education, over 6% deaths among the population aging 65 years and above are caused by strokes owing to excess alcohol consumption. Hence, significant health concerned drivers will proliferate the overall Germany & US non-alcoholic beer industry size.
US has accounted for the largest revenue size of over USD 3 billion in 2017 owing to the significant investments in R&D for the development of better sales using more efficient & sustainable manufacturing processes. Key factors such as rising urbanization, explosion of middle-class population, and robust economic growth will augment the non-alcoholic beer market growth in US. In addition, U.S. is the largest consumer of the product in the regional market which will further promulgate the business expansion.
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Key business competitors operational in Germany & US non-alcoholic beer market are Anheuser-Busch InBev, Arpanoosh, Behnoush Iran Company, Bernard Brewery, Big Drop Brewing Co, Carlsberg, Coors Brewing Company, Erdinger Weibbrau, Halewood Wines & Spirits, Heineken N.V, Kirin, Krombacher Brauerei, Moscow Brewery Company, Suntory Brewery Co., Ltd, and Weihenstephan. Notable industry players are adopting various strategies such as mergers, acquisitions, and new product launch to reap profits in Germany & US non-alcoholic beer market. For instance, in 2017, Heineken launched zero alcohol beer in Europe. The product launch provided the company to expand & strengthen its foothold in the major European countries.
Segments we cover:
Germany & US Non-Alcoholic Beer Market By Material
Malted grains
Hops
Yeast
Enzymes
Germany & US Non-Alcoholic Beer Market By Product
Alcohol free
Low alcohol
Germany & US Non-Alcoholic Beer Market By Technology
Restricted fermentation
Dealcoholization
Reverse Osmosis
Heat Treatment
Vacuum Distillation
Germany & US Non-Alcoholic Beer Market By Sales Stores
Liquor Stores
Convenience Stores
Supermarkets
Online Stores
Restaurants & Bar
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