Brands are defenseless. Companies wipe their feet on them, they throw them in the trash, and they don’t have the patience to let them grow to be all they can be. This step-by-step tutorial will help explore a brand and ensure that it doesn’t get cheated on and that the business succeeds. The brand book is the quintessential guidebook that will help a business create alignment to reach its goals. Whether a business or individual is interested in writing their own brand book, or just trying to create a great foundation for their brand, Finding Brand is the right book to help them gain a greater appreciation and understanding of their brand. —
Professional brand strategist and author, Tisha Oehmen says, “The secret to a successful business is branding. Businesses that pay attention to their branding understand what is being offered to its customers. Those businesses are dogged in their determination to provide it, and they make decisions in accordance with bringing the business ever closer to the goal. Everything they do, internally and externally, is in pursuit of their brand. In other words, the brand becomes genetically encoded upon the business. The business had no alternative but to become successful; for smart businesses that want to succeed, it’s always about Finding Brand.”
Finding Brand: The Brand Book Tutorial can be purchased at Amazon.com for just $19.44 for the paperback or $9.99 for the Kindle version.
About the Author
Tisha Oehmen is a professional brand strategist and a leader in the branding field. She is also the co-founder of Oregon-based Paradux Media Group (ParaduxMedia.com). With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business. Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science.
Release ID: 21803