-- - The reveal of the brand slogan, ‘Ugly to Glory,’ maximizing positive impact through skincare with added ‘eco-friendliness’ and ‘skin life’
- Contains ‘eco-friendly’ herbal plants such as ‘Salvia Plebeia’ as main raw materials, grown and cultivated by family’
- Strengthened product ingredients’ ‘harmlessness’ through mandatory Dermatologist tests
- Follows social values, including ‘vegan-oriented’ values
‘‘MEIDEME”, Korea’s the first farm cosmetics brand that develops cosmetics ingredients based on fresh ingredients cultivated directly on their own farms on the west coast, has revealed its new brand slogan.
Through the slogan reveal, ‘MEIDEME’ conveys its brand value that aims for the beauty of ‘eco-friendliness’ and ‘life,’ the core values of ‘clean beauty.’ The slogan “Ugly to Glory” refers to the brand philosophy that every life grown from the ground, including a single leaf, is beautiful and precious.
‘MEIDEME’ applies the research on ‘‘Salvia Plebeia’, known as ‘ugly cabbage,’ which is the core raw ingredient of its products, into its brand value. With this, ‘MEIDEME’ conveys the message, “Made me, Make me Beautiful,” which means pursuing a beautifully shining health with sincerity, in other words, ‘the beauty that makes me who I am can create a proudly shining self.’
Through this brand slogan, ‘MEIDEME’ further strengthened the meaning and commercialization of ‘health (skin life)’ and ‘eco-friendliness,’ the key elements of its ‘clean beauty campaign.
Firstly, ‘MEIDEME’ ’s raw ingredients are ‘Herbal plants grown and cultivated by our family.’ Including ‘Salvia Plebeia’, which has proven to have anti-inflammatory and antibacterial effects, its products also contain sunset hibiscus and milk thistle, also grown from their own farm and used as herbal medicines. ‘MEIDEME’ carefully selects only healthy, fresh plants for use.
‘MEIDEME’ also focuses on consumers’ skin health for its manufacturing process. It does extraction without heat treatment in raw ingredient processing, and ‘harmless’ raw ingredients are taken from the abovementioned eco-friendly plants through heavy metal and pesticide-free certification and inspection. ‘MEIDEME’ is also researching materials with a life science research team to better deliver valuable materials to the skin.
In addition, ‘MEIDEME’ conducts mandatory skin irritation tests before launching its products, following the value of clean beauty that ‘since it’s a cosmetics people can apply from birth, it should be harmless without any irritation.’ Eco-friendly cultivation is conducted by carefully examining the ingredients to create products that are harmless to the human body and excluding ingredients that may cause skin irritation, such as paraben and sorbic acid.
‘Eco-friendly’ material is actively used for packaging with the basis that ‘products should make the comfortable skin and Earth.’ The product packaging is easy to recycle as it’s a ‘100% biodegradable box’ with labels that are easy to take off. It has the brand’s intention to reduce waste and carbon emissions as much as possible. ‘MEIDEME’ also hosts lectures at universities on “sustainable cosmetics” and opens channels to communicate with consumers through the “Everyday ‘MEIDEME’ the Green” campaign.
Kwak Jong-bock, the CEO of ‘MEIDEME’, said, “We will promote skincare that can protect true beauty widely by finding ingredients for skin health and creating mild formulas by applying Korea herbal plants and dermatology. All ‘MEIDEME’ products are vegan-certified that oppose animal testing and do not use animal ingredients, Keep going the real value of ‘vegan.’”
Contact Info:
Name: JONG BOCK KWAK
Email: Send Email
Organization: MEIDEME / ALLINON Co.,Ltd
Phone: 070-4788-1800
Website: http://www.meideme.com
Release ID: 89086237
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