-- Eyelashes Enhancing Agents Market - Overview:
The Eyelashes Enhancing Agents Market is opening up new territories as the products are gaining traction in multiple fields such as fashion, media, and healthcare sectors. Eyelashes enhancing serums are components with the ability to condition, moisturize, and strengthen eyelashes. In the process, the serum helps in achieving complete transformation for the eyelashes. The past few years have seen an increasing intake of such serums replacing the traditional lash-lengthening options that are available such as mascara and false eyelashes. The effects of these serums are prominent on the drab, sparse, and brittle eyelashes that turn into attractive ones, which has improved its market position.
The global eyelashes enhancing agents market can achieve a 5.83% CAGR during the forecast period (2018-2023), claims Market Research Future (MRFR). The report further incorporates segmental analysis and review of the factors that can impact the market in the coming years. In addition, expert opinions on the topic betters the quality of the report.
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Among the major factors, increasing cases of eye inflammations such as madarosis and blepharitis can promote the eyelashes enhancing agents market considerably. At the same time, some major medical conditions such as cancer can harm eyelashes, which can spur a rise in the intake of the product. Madarosis caused by intra-arterial chemotherapy can be cured by eyelash enhancer such as bimatoprost which lessens intraocular side effect. At the same time, growing demand for better quality eyelashes is quite high in industries such as fashion and media which commands a substantial market share. Naturally-sourced products are also gaining much prominence owing to which the eyelashes enhancing agents market can expect significant growth.
However, chemical-based eyelash enhancers can trigger side-effects which can deter the natural eyelashes enhancing agents market growth during the forecast period.
Competitive Landscape:
Prominent players impacting the eyelashes enhancing agents market are Allergan Plc., Estee Lauder, LLC, ATHENA COSMETICS, INC., Skin Research Laboratories, Grande Cosmetics, LLC, Rodan & Fields, and Beauty Essentials LLC.
Talika has recently launched Lipocils Conditioning Gel that is sourced from nettle, horse chestnut, and witch hazel. Their juice can trigger eyelash growth.
Lashfactor, on the other hand, is an ingredient that contains nano-molecular formula supported by nanotechnology. It uses sterile dip- in applicator system which is brush-free and consists biocompatible microbristles.
Segmental Analysis:
The eyelashes enhancing agents market can be segmented by types, application, and content.
Based on the types, the eyelashes enhancing agents market includes curling, lengthening, volumizing, and others.
Application-wise, the eyelashes enhancing agents market comprises repairing damaged eyelashes, nourishing, and others. Health-related issues damage eyelashes often which can spur the growth of the market.
Based on the content, the eyelashes enhancing agents market consists bimatoprost, lash-building serum, skincare ingredients, herbal remedy, isopropyl cloprostenate, enhancer serum, and others. Skincare ingredients further includes polypeptides, biotin, panthenol, and others.
Regional Analysis:
Region-specific analysis of the eyelashes enhancing agents market falls in four distinct domains the Americas, Europe, Asia Pacific (APAC), and the Middle East & Africa (MEA).
The Americas is gaining the most as the research and development sector is witnessing substantial investment. The regional market is also gaining fast traction from the cosmetic industry as its strong economic condition is amply backing the industry. The market valuation of the region can go up to USD 234.59 million by 2023.
Europe is holding the second spot as the changing lifestyle, and well-structured cosmetic industry are providing substantial backup. However, it is the APAC that has impressed all, and the market is expected to rise with the fastest CAGR of 6.26% during the forecast period. The regional market is getting support from the markets of developing nations such as India and China. The MEA market can find backup from countries such as Kuwait and Qatar as the healthcare sector is developing substantially in these countries.
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