-- A Comeback Story Rewritten in Real Time
Ethan Money is a Boston-based entrepreneur who has transformed personal growth into a platform for building standout brands.After a period of losing himself, his motivation, and sense of direction, Money took time away to confront his challenges and rebuild his life with clarity and purpose. He redirected his focus toward solving real gaps in the market. With business growth outpacing the traditional timeline for school, Money put his college degree on hold to scale what would become four successful ventures: Pawmenities, Echelon Rentals, Durable Toys, and Triton PR.
What began as a path of personal development evolved into a mission to raise industry standards—where quality, service, and customer trust are non-negotiable. Whether it’s luxury dog boarding or concierge-style vehicle rentals, each business under Money’s leadership offers something the competition overlooks.
Pawmenities: From Struggle to Best in Boston
Ethan Money’s first company—and arguably his most impactful—is Pawmenities, a cage-free, luxury dog hospitality service based in Boston. Known for providing a safe and highly personalized space for pets, the brand has become synonymous with five-star care. It maintains a perfect 5-star rating on Google Reviews and has been recognized as:
- Best Pet Hospitality in Boston by Best of Best Review (2024)
- Pet Hospitality of the Year by Boston Weekly (2024)
- A Beacon of Innovation in Dog Boarding by CEO Weekly
- Featured in AP News and The Happen Weekly
With its first expansion into Lynnfield, MA and the launch of a mobile dog gym in 2025, Pawmenities continues to lead with both innovation and heart. Behind its success is a simple philosophy: make dogs feel at home, and give pet parents peace of mind.
Echelon Rentals: Driving Prestige in the City
Expanding from pet care to horsepower, Money launched Echelon Rentals, now Boston’s go-to provider of luxury and performance vehicles. The company began with a single car and quickly grew into a five-vehicle fleet, thriving even in Boston’s seasonal rental market.
Current fleet offerings include:
- Porsche Panamera Turbo
- BMW X5M
- Mercedes EQS
- Porsche Macan GTS
- Range Rover Sport V8
Known for concierge-level pickup, transparent pricing, and pristine vehicles, Echelon Rentals serves everyone from professionals and event-goers to passionate car enthusiasts who hate boring rentals and crave something extraordinary. “We’re not just handing over keys—we’re handing over the experience of what driving should feel like,” said Money.
Durable Toys: Built for the Dogs That Break Everything
Frustrated by the lack of quality dog toys for his energetic Doberman, Zeke, Money launched Durable Toys—an e-commerce brand built for strong, high-drive dogs. With reinforced stitching, tear-resistant fabric, and vet-approved materials, the toys are made to last where others fail.
Though still in its early stages, Durable Toys has already earned attention for its honest mission and rugged design. “We’re here to serve the dogs no one designed for—the ones who destroy everything in seconds,” said Money.
With its first product line poised to scale in late 2025, Durable Toys is entering a booming pet industry that increasingly prioritizes safety, longevity, and real function.
Triton PR: Elevating Local Brands with National Reach
Completing the portfolio is Triton PR, a boutique public relations agency focused on helping regional brands gain national media attention. From small businesses to tech startups, Triton PR builds strategic narratives that get picked up.
Clients have been successfully featured in:
- AP News
- Boston Weekly
- The Silicon Source
- The Morning Ledger
- ABC and FOX affiliate stations
Heading into summer 2025, Triton PR is now accepting new clients across New England. “Visibility isn’t a luxury—it’s the foundation of growth,” said Money. “And we make it happen for businesses that have something worth sharing.”
A Future Fueled by Resilience and Results
Ethan Money’s trajectory is defined by reinvention, clarity of vision, and relentless execution. With a portfolio of fast-scaling, successful businesses—all rooted in personal experience and driven by unmet market needs—he continues to build beyond trends.
From luxury dog boarding to German-engineered horsepower, every brand under Money’s leadership reflects a core belief: service should exceed expectations, and trust must be earned daily. With new expansions planned across all four businesses, Ethan Money isn’t just building companies—he’s building a legacy.
About Ethan Money
Ethan Money is the founder of Pawmenities, Echelon Rentals, Durable Toys, and Triton PR. Recognized by AP News, CEO Weekly, and Best of Best Review, his brands are known for their commitment to quality, innovation, and customer trust. Based in Boston, he continues to lead with purpose and a drive to raise the standard across every industry he enters.
Media Contact
Ethan Money
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LinkedIn: https://www.linkedin.com/in/ethan-money/
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Name: Ethan Money
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Website: https://www.linkedin.com/in/ethan-money/
Release ID: 89159306
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