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The analysts forecast the global enterprise LBS market to grow at a CAGR of 23.47% during the period 2016-2020.
Location-based services (LBS) track the location of users within a wireless network using location-enabled mobile devices. User-initiated LBS requires an Internet connection to obtain a user's location and provide search results. Location-enabled mobile devices include smartphones, tablets, personal navigation devices (PND), and certain in-dash devices fitted in vehicles. LBS are used to find places and routes, tracking, obtaining traffic updates and real-time directions, information regarding ongoing local events, and for location-based advertising, shopping, and searches. It is also used for location-based entertainment and infotainment. It helps users save time and money by providing effective and efficient services, and has a wide application range across industry sectors such as retail, automotive, manufacturing, healthcare, oil and gas, and aviation.
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Covered in this report
The report covers the present scenario and the growth prospects of the global enterprise LBS market for 2015-2020. To calculate the market size, the report considers the revenue generated from large, medium, and small enterprises, LBS application, LBS in enterprise, indoor environments and LBS devices.
The market is divided into the following segments based on geography:
• APAC
• Americas
• EMEA
The report, Global Enterprise LBS Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• AeroScout (Stanley Healthcare Solutions)
• Apple
• Foursquare
• Groupon
• Google
• HERE
• xAD
Other prominent vendors
• Accuware
• Adfalcon (Noquoush)
• Aislelabs
• Appello Systems
• bfonics
• BLIP Systems A/S
• Burpple
• Broadcom
• COUPIES
• Cisco
• Facebook
• Gimble
• Hungry Go Where (Singtel Digital Media)
• indoo.rs
• Intersec
• Jatis Mobile
• Komli Mobile
• madvertise media
• Millennial Media (Verizon)
• Nexage (Verizon)
• NextNav
• Polaris Wireless
• Pole Star
• Scanbuy
• Shopkick (SK Planet)
• ShowNearby (Honeybay)
• Skyhook Wireless (TruePosition)
• Social Retail
• Sprooki
• Thinknear (TeleNav)
• Thumbvista
• TomTom
• Verve Wireless
• Vouchercloud (Vodafone)
• Waze (Google)
• Weve (O2)
• Yoose
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Market driver
• Growing need to save marketing and advertising cost
• For a full, detailed list, view our report
Market challenge
• Security and privacy concerns
• For a full, detailed list, view our report
Market trend
• Popularity of LBM
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
Table Of Contents – Major Key Points
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Market overview
• Top-vendor offerings
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: Market landscape
• Market overview
• Market size and forecast
• Five forces analysis
PART 06: Market segmentation by application
• Global enterprise LBS market by application
• Global enterprise location-based search and advertising market
• Global enterprise location-based navigation market
• Global enterprise location-based infotainment and analytics market
• Global enterprise location-based tracking market
PART 07: Geographical segmentation
• Global enterprise LBS market by geographical segmentation
• Enterprise LBS market in the Americas
• Enterprise LBS market in APAC
• Enterprise LBS market in EMEA
PART 08: Market drivers
PART 09: Impact of drivers
PART 10: Market challenges
PART 11: Impact of drivers and challenges
PART 12: Market trends
PART 13: Vendor landscape
• Competitive scenario
• AeroScout (Stanley Healthcare Solutions)
• Apple
• Foursquare
• Google
• Groupon
• HERE
• xAd
• Other prominent vendors
……..CONTINUED
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