Emerson & Farrar Fine Jewelry, an established boutique jewelry shop located in Redlands and Palm Springs, CA, focuses its marketing efforts toward the Internet, while striving to stay abreast of technology-driven changes in marketing. The company nurtures a consistent two-way communication with their customers and prospects via profiles on Yelp and social media, in addition to improving their website’s performance in search engines under the guidance of SEO experts. —
A boutique jewelry shop with a tradition spanning almost 60 years, Emerson & Farrar places immense value on being responsive and attentive to their customers. They have thus recognized the power of technology when it comes to communicating with their customers and building a brand in today’s world. Company head of marketing, Kelly Emerson, is personally committed to responding promptly to feedback, reviews and inquiries made on Yelp and Facebook. “What we want to achieve is afford every visitor, potential customer or interested party online the same respectful, friendly and understanding treatment we extend to our in-store visitors and customers. Emerson & Farrar has a distinctive old world ethos and we strive to maintain it across all channels of communications”, says Emerson.
The company is also making SEO-informed website enhancements, including user experience variables such as load speed reduction and seamless mobile responsiveness. The company also plans to rebuild the website’s internal structure, not only to make it more navigable, but also to make it easier for Google to crawl and index. “The world today cannot be imagined without the Internet. Even though Emerson & Farrar jewelry celebrates timelessness, we know we have to be up-to-date when it comes to meeting the needs of our customers”, adds Emerson.
About Emerson & Farrar Fine Jewelry: Headquartered in Redlands, CA, Emerson & Farrar Fine Jewelry is a family-owned and operated boutique jewelry shop, offering handcrafted bespoke jewelry and designer pieces, such as Van Craeynest. The company has a decades-long tradition of commitment to excellence in craftsmanship, superior quality of jewelry and outstanding customer service. After expanding their business and retail locations in 2016, Emerson & Farrar has already been established as highly reputed fine jewelers in Palm Springs, CA. Visit their site to browse their collections and stay informed of upcoming events.
Name: Kelly Emerson
Email: Send Email
Organization: Emerson & Farrar Fine Jewelry
Address: 125 S. Palm Canyon Dr., Palm Springs, CA 92262
Phone: 760 832 7246
Release ID: 204097