The activity of pitching a product or service to a potential customer via email is called email marketing. The sent mail can be manually sent or automated. The recent report on the email marketing market published by Market Research Future (MRFR) predicts a hike for this market at 15.2% CAGR during the forecast period between 2018 and 2023.
Critical factors escalating the global Email Marketing Market include the growing number of internet users, increasing digitalization across the globe, and increasing trend of digital marketing. However, budgetary constraints and lack of awareness, particularly among small enterprises and medium-sized enterprises in developing economies, can hinder the market growth.
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The prominent players in email marketing market are GetResponse (Poland), Zoho Campaigns (India), Campaign Monitor (US), HubSpot, Inc. (US), Klaviyo (US), ActiveCampaign, LLC (US), Salesforce.com, inc. (US), SendinBlue (France), Adobe (US), Kevy (US), Pinpointe On-Demand, Inc. (US), AWeber Communications (US), Constant Contact, Inc. (US), Mailjet inc. (France), and Ontraport (US).
The global Email Marketing Market segmentation covers component, deployment mode, organization size, and industry vertical.
As per the component-based segmentation, this market covers services and solutions. Regarding deployment mode, the market has been segmented into cloud deployment and on-premise deployment. Based on organization size, the market has been segmented into small enterprises, medium-sized enterprises, and large enterprises.
As per industry vertical, the market has been segmented into Banking, financial services and insurance (BFSI), education, food & beverages, information technology (IT) & telecom, media & entertainment, retail & consumer goods, transportation & logistics, travel & hospitality, and others.
Detailed Regional Analysis
The regional segmentation of the global email marketing market covers North America, Europe, Asia Pacific, and Rest of the World (RoW).
North America has been assumed to have the largest market share in the global market due to the high degree of digitalization in the region, active operations of many major market players in the USA, presence of a large number of enterprises, and technological advancement. With USA in the lead, the other two high revenue-generating markets in this region are Canada and Mexico.
Europe is an important regional market due to most reasons that are same as North America. In this region, the far-reaching country-specific markets are France, Germany, and the UK. The remaining countries of Europe also make a major contribution to market revenue.
During the forecast period, Asia Pacific is anticipated to be the fastest-growing region due to rising adoption of digital marketing solutions, high density of population, growing IT industry in China & India, growing internet facilities and rapidly increasing number of enterprises. A large population also means a large number of email users who can be pitched to buy a product or service via email marketing. Preeminent country-specific markets in this region are China, India, and Japan.
The RoW segment covers Latin America and the Middle East & Africa (MEA) region. In Latin America, the market is decent due to good internet facilities, but lesser population compared to North America, Europe, and the Asia Pacific region get benefited to such type of marketing. In the MEA region, the market is limited due to the limited availability of internet and technology.
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• Email marketing solution vendors
• Digital marketing solution vendors
• Independent Software Vendors
• IT System Integrators
• Cloud service providers
• IT Professional Service Providers
• IT Managed Service Providers
• Government Organizations
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Release ID: 88921016