—
Atricent introduces a new era in online fashion through its innovative use of artificial intelligence. Founded by 17-year-old entrepreneur Emad, Atricent redefines how consumers interact with fashion online. The app combines advanced AI technology with social engagement to offer a seamless and personalized shopping experience.
Atricent offers a suite of innovative features that redefine the online fashion experience. Its interactive style quiz curates a TikTok-like feed of clothes tailored to every user’s personal style from over 1,000 brands, evolving with every single user interaction to ensure a personalized experience. There is also a Virtual Try-On feature that allows users to upload a photo of themselves and visualize how any clothing item will look on them before purchasing.
The Digital Wardrobe lets users organize their existing clothing pieces to mix and match to create outfits. There is also an AI Stylist which can create outfits for any occasion such as a dinner date or a christmas party, using items in the user’s digital wardrobe.
Beyond shopping and wardrobe management, Atricent also acts as a social platform where users can share outfits with friends, follow fashion influencers, and connect with like-minded fashion enthusiasts.
The development of Atricent began during the pandemic. Emad, motivated by a frustrating online shopping experience, decided to channel his time into learning AI. The initial idea stemmed from the inefficiencies and lack of personalization in online fashion that led him to scroll for hours on so many different websites, leading to the creation of an app that aims to make the process more personal and enjoyable.
Emad's journey from a prototype to a fully functional app involved numerous trials and iterations. He had a whole wall in his room with ideas on paper stuck to it. His dedication and persistence resulted in the development of features that stand out in the competitive fashion tech market. Atricent now has grown to an eight-person team, continuously improving and expanding its capabilities. The team's commitment to innovation has allowed Atricent to develop features that rival those of established billion-dollar competitors.
Balancing school, an international upbringing, and running a startup has provided Emad with a unique perspective. Studying in Switzerland while staying connected to roots in Pakistan has contributed to a global mindset that influences Atricent's development. The diverse cultural insights help shape a product that appeals to a wide audience, incorporating various fashion styles and preferences.
Atricent is preparing for its next funding round, targeting an eight-figure valuation to fuel its ambitious growth plans. The round will allow Atricent to scale its user base, enhance the AI Suite, and solidify partnerships with leading fashion brands.
The funding will also support Atricent’s influencer program to drive growth. The influencer program enables creators to monetize their content by using Atricent’s Digital Wardrobe and Social Features to share links to outfits showcased in their social media posts. For every purchase made through their shared links, influencers earn a flat commission, boosting user acquisition and increasing Atricent’s brand visibility.
Atricent is initially targeting the $145 billion US online fashion market, with plans to expand globally to capture the trillion-dollar fashion industry. The focus is on tech-savvy Gen Z who crave personalization and convenience. The app has already gained traction with its unique features, driving tens of thousands of downloads and early user engagement.
"The goal is to position Atricent as the Spotify of fashion," Emad says. "Spotify redefined how we experience music, making it social, personal, and seamless. Atricent will do the same for fashion—creating an experience that feels tailor-made."
With its focus on personalization, convenience, and community, Atricent is poised to set new standards in the online fashion space one scroll, one outfit, and one download at a time.
Contact Info:
Name: Mian Emad Founder, CEO
Email: Send Email
Organization: Atricent
Website: https://atricent.com
Release ID: 89146538
Google
RSS