E-SIM Market Analysis, Demand, Industry Growth, Competitor Strategies, Development Status, Opportunities, Challenges and Impact of COVID

eSIM Market Research Report: By End User (Automotive, Energy & Utilities, Manufacturing, Retail, Consumer Electronics, Transportation & Logistics) - Forecast till 2027

Market Highlights

eSIM is an embedded SIM that can be programmed and fitted permanently during production into devices such as smartphones, tablets, smartwatches, and others. This technology can be utilized for devices such as laptops, digital camera, and others that traditionally does not have any SIM card. Another advantage of eSIM is, it can be remotely reprogrammed. This technology will be adopted widely by not only a smartphone or mobile phone manufacturers but also automobile manufacturers. The connected cars will be equipped with eSIM support for a better connectivity. Mobile phone manufacturers are the first movers to install eSIM capabilities. According to the design point of view, it requires less space, so thinner devices can be produced.

The eSIM market is anticipated to witness healthy growth from 2019 to 2024, a research report suggests. Growing at a CAGR of 28.0%, the market is projected to reach USD 913.9 million by 2024. The advantages of eSIM are expected to support the market growth along with the use of cloud-based eSIM for IoT devices. As predicted by analysts, the lack of technical expertise will negatively affect the market’s performance from 2019 to 2024.

Apple to get support from AT&T

Apple has unveiled iOS 12.1.1, an updated operating system which is nearly 377 MB in size. As this update brings some of the bug fixes and minor improvements, there is another important addition. Carriers will be able to add the network as eSIM on some of the compatible iPhones. As this news made public, a major carrier took the step by becoming the first carrier to support eSIM. AT&T will offer e-SIM to iPhone to eliminate frustration and intricacies related to traditional SIM cards. The identification technology of physical SIM card is integrated into the processor of the device or model by an eSIM. This eSIM service is available for Apple’s dual-SIM iPhone XR, iPhone XS, and iPhone XS Max handsets. Though the tech giant released an eSIM support for new models of iPhone, no major carrier stepped up to offer compatibility. AT&T has become the first operator to begin eSIM activations. According to the official website of Apple, Verizon and T-Mobile will follow the same by the end of this year.

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Google to get Reliance Jio and Airtel

As some of the carriers launched the eSIM support for iPhone, Google made an announcement regarding Pixel 3 eSIM support for various carriers across the world. The California-headquartered tech giant outlined that eSIM tech would become prevalent across Android platforms. The company would offer eSIM support for carriers including Reliance Jio and Airtel in India. Apple has already released the eSIM support for the Indian Market earlier this year with Reliance Jio and Airtel. However, Google has not given any timeline for the release in India. It has not stated anything except "the coming months" about the timeline. Google would offer eSIM support to users in Germany "soon" with Deutsche Telekom and Vodafone. Google outlined that it would develop a program to allow Android device manufacturers to offer eSIM-capable smartphones for a consistent experience across the ecosystem. The tech giant claimed that it is the first major smartphone manufacturer to offer a built-in eSIM support through its Project Fi.

Yoodo to offer eSIM capabilities

Riding on the wave of eSIM support announcements and launches, Yoodo, a customizable telecommunication service provider, has announced that it will offer eSIM support very soon. This support enables customers to subscribe to the service without acquiring a physical SIM card. Currently, the company has been working on offering a good experience to its customers and striving to launch the support in the first half of 2019. Smartphone manufacturer OPPO is offering the support for eSIM on its devices. This feature would help smartphone users with their mobile number and avail data plan without inserting a physical card. This feature is supported in the OPPO F9 and OPPO R17 Pro smartphones. It utilizes Durian Man service. Users need to download the Durian Man app and register the phone number.


The embedded SIM card sector has seen growth across end-user and regions segments owing to the changing social behaviour and favorable policies across regional markets. To study the market, analysts have further segmented end-user and regions into automotive, transportation & logistics, consumer electronics, energy & utilities, manufacturing, and retail on the basis of end-user.

The segmental analysis presented in the report provides embedded SIM card field based organizations insights into key growth factors such as the increasing spending power of consumers as well as challenges such as the lack of investments the market will face from 2019 to 2024. The increasing preference of consumers and the rise in distribution channels are some of the key factors having an influence on embedded SIM card industry based companies, suggest analysts as per the eSIM market report. But the report also identifies the unavailability of professional services and the lack of investments in research and development as major threats companies in embedded SIM cards will face till 2024.

Competitive Analysis

The global eSIM market research report brings a comprehensive study of end-user and regions market segments, regional analysis, and embedded SIM card vertical based company details of key players. As the forecast period 2019 to 2024 will bring new opportunities for the market owing to the surging usage across different industries and the rise in distribution channels, the market is set to grow at a compound annual growth rate of 28.0% and is predicted to reach a value of US$913.9 million by 2024. With SWOT analysis of embedded SIM card sector based companies and Porter’s Five Force model analysis based findings, and understanding challenges such as the increasing demand for highly skilled professionals and high initial investments, companies in the embedded SIM card sector can change the way business is done.

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