Popular e-commerce podcast “Lunch With Norm” is pleased to reveal its guests for the last week of 2021. Monday’s episode features Wilfried Ligthart, while Wednesday’s program features two guests, Rob Salmon and Joe Hogg. Friday’s episode will be a special “Year End Wrap Up” show without any guests.
To learn more about “Lunch With Norm,” please visit https://podcasts.apple.com/ca/podcast/lunch-with-norm-the-amazon-fba-ecommerce-podcast/id1525564513.
Wilfried Ligthart will be Norman Farrar’s guest on Monday. Ligthart is the founder of Digital Blacksmiths and is noted for his expertise in developing, engaging and monetizing digital communities. He is also an expert speaker, traveling around the world offering hands-on tips about community management, social media advertising, Google AdWords management, reputation management, SEO, contests and giveaways, and more. In 2018, he spoke at Amazon Headquarters about driving external traffic to Amazon.
Wednesday’s show features Rob Salmon and Joe Hogg. Rob is the Head of Research at Global Wired Advisors, leading the organization towards becoming a world-class research platform focused on the digital consumer sector. Before joining Global Wired Advisors, he was an equity analyst at Wolfe Research. Over the past two decades, he has analyzed top-notch transportation companies and the broader economy. Salmon was named a Rising Star on Wall Street in the Airfreight and Surface Transportation Sector.
Joe Hogg was the global head of funding for Wells Fargo’s trading and investment banking division before founding Global Wired Advisors with Jason Somerville, Chris Bodnar and Chris Shipferling. He has also managed the Structured Finance desk at Deutsche Bank, building structured derivative solutions for bank clients and hedging interest rate and equity market exposure. Hogg is a GARP-certified Financial Risk Manager and a member of the International Association of Financial Engineers.
“As we come to the end of 2021, I take this opportunity to thank all our guests, audience, and the entire team behind ‘Lunch With Norm’ for making this show what it is today. I hope 2022 will be a better one for all of us,” said Norman Farrar.
To learn proven business tips from the leading business leaders in the online space, please tune in to the upcoming episodes of “Lunch With Norm.”
About Norman Farrar
Entrepreneur and businessman Norman “The Beard Guy” Farrar stands at the forefront of the economic mega-machine known as Amazon Marketplace. As a leading expert with over 25 years of product sourcing, development, and branding expertise, Norm is an advisor to many and an inspiration to all.
Throughout his career, he has worked with big brands including Mercedes-Benz, Coca-Cola, Dell, Microsoft, Target, Hershey, 20th Century Fox, Molson’s, Cadbury and a wide variety of emerging businesses that are celebrating sudden escalation in profitability and sales as a result of taking action on his advice and proven methods.
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About Wilfried Ligthart
Wilfried Ligthart (51) is a Digital Blacksmith that specializes in driving external traffic. He is an expert in developing, engaging, and monetizing digital communities. After a Master in Finance and a Master in Communication, he worked for years as a CEO in a multi-million-dollar media company in the Netherlands. He soon saw that the world was making a gigantic shift in how people live their lives and conduct business. Traditional means of getting in contact with your client have totally changed in the last decade. As an entrepreneur, you need to adjust, almost on a daily basis.
About Rob Salmon
Rob Salmon joined Global Wired Advisors in 2021 as Head of Research. Rob will be leading the firm’s efforts to build a world-class research platform focused on companies in the digital consumer sector. He will be covering important industry trends and providing clients with unique perspectives on a broad range of topics. Prior to joining the firm, Rob was an equity analyst on the top-ranked Transportation Team at Wolfe Research. He has spent the past two decades analyzing transportation companies such as Amazon Logistics, UPS, FedEx, the USPS, trucking companies (TL and LTL), 3PLs, as well as the broader economy. He was named a Rising Star on Wall Street in the Airfreight and Surface Transportation Sector by clients in Institutional Investor’s 2014 and 2015 surveys. He has undergraduate degrees in Finance and Spanish from the University of Richmond and is a Chartered Financial Analyst.
About Joe Hogg
Prior to founding Global Wired Advisors with Jason Somerville, Chris Bodnar, and Chris Shipferling, Joe was the global head of funding for Wells Fargo’s trading and investment banking division, Wells Fargo Securities. There, he oversaw the daily financing of $110 Billion of broker-dealer assets, and between $25 Billion and $40 Billion of additional capital market’s deal flow annually across all industry verticals. Prior to joining Wells Fargo, Joe managed the Structured Finance desk at Deutsche Bank where he was responsible for building structured derivative solutions for bank clients and hedging interest rate and equity market exposure. Joe began his career on the floor of the Chicago Mercantile Exchange where he traded foreign exchange and interest futures for some of the world’s largest investment banks.
He has an undergraduate degree in Finance from Virginia Tech and has completed graduate work at the University of Chicago in Quantitative Finance. Joe is also a GARP-certified Financial Risk Manager and a member of the International Association of Financial Engineers.
About Us: Lunch With Norm is your resource for everything from Amazon, to e-commerce, to digital marketing, to social media, all in the form of a live stream podcast. We aim to arm the small business owner with the latest tools and advice from the experts making waves in the online space. Tune in to our Facebook page each week to have your questions answered live and on air.
Name: Norman Farrar
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