-- Market Masters 4, a 3.5-day e-commerce mastermind held within the Billion Dollar Seller Summit ecosystem, will run Aug. 20-24, 2026, at The Gatsby Mansion in Austin, Texas. Norm Farrar, a longtime e-commerce marketer and co-founder of DragonFish Communications Inc, will serve as an expert on the event's hot-seat panels and co-lead a workshop on email list monetization with Kevin King.
The workshop comes as DragonFish Communications Inc brings its email marketing services to market for online retailers. Email marketing returns an average of about $45 for every $1 spent in retail and e-commerce, according to a widely cited Litmus State of Email benchmark. The channel's low per-message cost and reliance on audiences a brand already owns have kept it in focus as paid advertising costs rise.
DragonFish Communications Inc operates two email programs for e-commerce brands, according to the company: warm campaigns to a brand's existing subscriber list, and cold, intent-based outreach to shoppers showing active buying signals for a given product category. The company reports that it builds each program on separate, dedicated sending infrastructure rather than inside a client's current platform, and that every address passes a 28-point verification process before any message is sent.
Market Masters places participating brands in expert “hot seat” panels and hands-on workshops across the event's 3.5 days, according to organizers, with curated experts assigned to each brand's specific challenges. The workshop led by Farrar and King is set to cover how e-commerce operators can build and monetize email audiences they own, including both existing customers and new prospects, without paid advertising.
“Most brands spend years renting attention on platforms they do not control,” said Norm Farrar, co-founder of DragonFish Communications Inc. “The list a company owns is the one asset an algorithm cannot take away, and Market Masters is the right room to show operators how to put it to work.”
More information about DragonFish Communications Inc and its warm and cold email services is available at dragon.fish.
About DragonFish Communications Inc
DragonFish Communications Inc is a done-for-you email marketing company for e-commerce brands, providing warm email to a brand's existing subscribers and cold, intent-based email to prospective buyers. The company was co-founded by Kevin King and Norm Farrar. Kevin King is an Amazon seller and educator and the founder of the Billion Dollar Seller Summit, and Farrar has worked in e-commerce and marketing since the early 1990s; the two also co-host the Marketing Misfits podcast.
Contact Info:
Name: Norm Farrar
Email: Send Email
Organization: DragonFish Communications Inc
Website: http://dragon.fish
Release ID: 89200582
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