In an ongoing effort to help educate online sellers on the ins and outs of creating and launching a successful e-commerce business, Norm Farrar has put together an informative guide on building an e-commerce brand from scratch in 2021 on his Amazon FBA resource website, “Lunch With Norm.” Farrar’s guide is a compilation of the best branding strategies suggested by past guests on the “Lunch With Norm” podcast, including Brenda Mendez, Maayan Gordon, Ryan Rigney and Jeff Sass. —
To read the full blog post, visit https://lunchwithnorm.com/blog/how-build-e-commerce-brand/.
Researchers forecast that the e-commerce marketplace will continue steady growth in the coming years, making it an excellent time for sellers to build a brand with an online presence. However, continued industry growth brings greater business competition. Creating a strong brand identity and a compelling brand story will help a business stand out in such a dynamic marketplace.
Farrar’s guide offers an easy step-by-step strategy to follow when building a brand from scratch, whether it be online or offline:
Determine the target audience.
Find out about the competition.
Make branding stand out.
Define the focus of the brand.
Define the personality of the brand.
Pick a name for the business.
Choose brand colors and fonts.
Come up with a slogan for the brand.
Design a business logo.
Make use of the power of social media.
Get second opinions.
Evolve the brand with time.
Farrar advises, “One of the essential methods to grow your business is to have a compelling brand story. It allows you to gain the recognition you need to generate leads and develop relationships with your consumers.”
The “Lunch with Norm” website contains a wealth of informative blog articles, including a series on Amazon FBA, Amazon SEO, scaling Amazon FBA to international markets, improving Amazon Inventory Performance Index, social media marketing strategies, selling on the Walmart marketplace, and even how to sell an e-commerce business.
To learn more about e-commerce business brand building on Farrar’s podcast, find all past “Lunch With Norm” episodes at https://podcasts.apple.com/ca/podcast/lunch-with-norm/id1525564513.
About Norman Farrar
Entrepreneur and businessman Norman “The Beard Guy” Farrar stands at the forefront of the economic mega-machine known as Amazon Marketplace. As a leading expert with over 25 years of product sourcing, development, and branding expertise, Norm is an advisor to many and an inspiration to all.
Throughout his career, he has worked with big brands including Mercedes-Benz, Coca-Cola, Dell, Microsoft, Target, Hershey, 20th Century Fox, Molson’s, Cadbury and a wide variety of emerging businesses that are celebrating sudden escalation in profitability and sales as a result of taking action on his advice and proven methods.
https://www.normanfarrar.com | https://www.facebook.com/whoisthebeardguy | https://www.instagram.com/normfarrar | https://www.twitter.com/normfarrarJR | https://www.linkedin.com/in/normanfarrar/ | https://www.youtube.com/channel/UCHyNHknIKLu98jNtgon13SA | https://www.pinterest.ca/officialnormanfarrar/ | https://www.tiktok.com/@normanfarrar/
About Us: Lunch With Norm is your resource for everything from Amazon, to e-commerce, to digital marketing, to social media, all in the form of a live stream podcast. We aim to arm the small business owner with the latest tools and advice from the experts making waves in the online space. Tune in to our Facebook page each week to have your questions answered live and on air.
Name: Norman Farrar
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