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Istanbul, Turkey – September 4, 2024 – Dreamland Investment & Trading is proud to announce the publication of a new research article by its founder, Deniz Tuzuner, titled "Effects of Social Media in the Real Estate Market: A Systematic Literature Review." The article, which explores the growing influence of social media on the real estate market, is designed to help professionals better understand how these platforms can be leveraged for business success.
The research, now available on Academia.edu, analyzes the role social media plays in reshaping how real estate firms communicate with potential clients, market properties, and build their brands. It highlights key trends such as the increased importance of visual content, the use of targeted advertising, and the impact of customer reviews and social proof on buyer decisions.
Key Insights from the Study
The research identifies several key trends and developments in the use of social media in real estate:
- Enhanced Market Reach: Social media platforms have expanded the ability of real estate professionals and companies to reach global audiences, breaking down traditional geographic barriers.
- Influence on Consumer Behavior: Consumers are increasingly turning to platforms like Instagram and Facebook to view property listings, seek recommendations, and engage with real estate professionals.
- Personalized Marketing: Social media allows for more personalized and targeted advertising, enabling businesses to connect with potential clients based on specific interests and demographics.
Deniz Tuzuner emphasizes that the use of social media in the real estate market is no longer optional but essential for those looking to remain competitive. "Real estate professionals must adapt to the changing landscape by embracing digital platforms. Social media provides a unique opportunity to engage with clients in real time, showcase properties, and enhance brand visibility," said Tuzuner.
Industry Impact
The study also suggests that social media’s role in the real estate market will continue to grow as more consumers rely on digital platforms for decision-making. Real estate professionals and firms that adopt these technologies early are likely to gain a competitive advantage by reaching more prospective buyers and fostering long-term client relationships.
As part of her commitment to advancing the real estate sector, Tuzuner plans to expand her research on the integration of digital tools in real estate and how they can be used to optimize business operations.
"Social media is no longer just an option for real estate professionals—it's a necessity," said Tuzuner. "Our goal with this research is to provide a framework for industry professionals to understand the value of these platforms and how they can be used to enhance business growth, customer relationships, and market strategy."
About Deniz Tuzuner
Deniz Tuzuner is the founder of Dreamland Real Estate Investment & Trading, a firm specializing in real estate investment. With a strong academic background and years of professional experience, Tuzuner has established herself as a thought leader in the real estate market, particularly in the area of digital transformation. Her work aims to provide actionable insights for real estate professionals looking to leverage emerging technologies.
About Us: Deniz Tuzuner is the founder of Dreamland Real Estate Investment & Trading, a firm specializing in real estate investment.
Contact Info:
Name: Deniz Tuzuner
Email: Send Email
Organization: Dreamland Real Estate Investment & Trading
Website: https://tr.linkedin.com/in/deniztuzuner
Release ID: 89141973
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