-- Berkshire Hathaway HomeServices Georgia Properties (BHHS Georgia Properties) has once again proven its dominance in the real estate industry, winning another Best Luxury Marketing Team award. This recognition comes on the heels of their highly successful Momentum 2025 conference—a visionary gathering that celebrated innovation, philanthropy, and community outreach across the real estate world. The conference was a perfect example of how real estate agents can leverage innovation to meet the needs of today's market.
(Momentum 2025 | Pictured Deann Golden, Kathy Connelly, Lori Lane, Vince Leisey, and others attending conference)
The Momentum 2025 initiative was the vision of DeAnn Golden, President and CEO, whose commitment to uniting and inspiring the company’s top talent across the nation drove the creation of this milestone event. With the exceptional leadership of Kathy Connelly and Todd Tucker, the conference welcomed attendees from 14 BHHS offices across 12 states, underscoring the company’s national collaborative spirit.
BHHS Georgia Properties, an industry leader with over 1,300 sales associates and 27 branch offices throughout Georgia—including the Mountain and Lake Region and the Southern Crescent—continues to set the standard for excellence. The conference featured an impressive lineup of speakers, including AI experts and renowned industry leaders, spotlighting the firm’s forward-thinking approach to marketing and technology. Attendees were introduced to powerful tools and strategies designed to elevate their social media presence, marketing efforts, and overall business practices in today’s ever evolving market.
“We’re at a pivotal moment in the industry,” said Lori Lane, President and Managing Broker of BHHS Georgia Properties' New Homes Division. “AI, social media, and community engagement are reshaping the way we connect with clients and build relationships. The Momentum 2025 conference was a perfect example of how we, as agents, can leverage innovation to meet the needs of today’s market while giving back to the communities that support us.”
An Event Focused on Innovation
The Momentum 2025 conference took place at the iconic Grove Park Inn in Asheville, NC, a location specifically chosen to support a community still recovering from Hurricane Helene’s impact. Here top industry professionals gathered to discuss the latest advancements in real estate marketing. The event featured several prominent speakers, including:
- Vince Leisey, a dynamic and visionary leader, brought a unique blend of authenticity and energy to the conference. Vince was recently named President of HSF Affiliates and serves as the CEO of BHHS Ambassador Real Estate, where he is recognized for building one of the most successful brokerages in the country.
- Rajeev Sajja led an engaging AI workshop focused on how emerging tools like Perplexity and Custom GPTs can transform real estate marketing strategies. He also demonstrated the value of AI-powered platforms such as Opus Pro and Captions app to streamline content creation and increase agent productivity.
- Vince Leisey, Andrew Lacey, Cayce Levine, and Andrew Undem led collaborative sessions covering social media strategies, client engagement tactics, and a forward-looking discussion on the future of real estate technology—offering attendees actionable insights and innovative ideas to stay ahead.
- Allan Dalton, former CEO of Realtor.com, delivered a high-impact session on market trends, emphasizing how agents can position themselves for long-term success in an increasingly complex real estate environment.
“I think it’s vital that we embrace technology to elevate the way we engage with potential clients and drive sales,” said Lori Lane. “AI isn’t just a buzzword; it’s a tool that can save time and increase accuracy in everything we do, from listing creation to client communication. These tools are giving us an edge, and our agents are taking full advantage of them.”
The conference also featured a philanthropic component with agents volunteering for community service projects. Through initiatives like “Pack Your Car”, agents collected household items for families in need, and generous donations to the MANNA Foodbank helped provide over 21,460 meals for the underserved. In addition, BHHS Georgia Properties partnered with the Black Mountain Children’s Home for a hands-on beautification project.
“We truly believe in the power of giving back,” Lori Lane added. “This industry has given us so much, and it’s important for us to use our success to make a positive impact on those around us.”
The Luxury Real Estate Boom
While BHHS Georgia Properties continues to excel in all areas, it’s the luxury market that has garnered significant attention in recent years. Georgia, particularly Atlanta, has become a hotbed for affluent buyers seeking top-tier properties. Thanks to the booming entertainment industry, which has attracted many celebrities, Atlanta is experiencing a shift in demand for high-end homes.
“The demand for luxury properties has never been higher,” said Lori Lane. “We’re seeing more celebrities and professionals relocating to Georgia, drawn by the state’s robust entertainment scene and its affordability compared to other metropolitan areas like New York and Los Angeles.”
BHHS Georgia Properties’ Philanthropic Efforts: Giving Back
BHHS Georgia Properties sales associates provide continuous support to the Sunshine Kids Foundation and have contributed over $2.1 million to help children battling cancer. “These ongoing donations are a reflection of our commitment to making a difference in the lives of others,” said Lori Lane. “Real estate is about more than just selling homes; it’s about helping families create futures. We are deeply committed to giving back, and the Sunshine Kids Foundation does incredible work for children in need.”
A Bright Future for BHHS Georgia Properties
As 2025 unfolds, Lori Lane and the entire team at BHHS Georgia Properties are looking forward to continued growth, community involvement, and innovation in the real estate space. With a firm commitment to excellence and a passion for giving back, BHHS Georgia Properties is poised to maintain its position as a leader in the Georgia real estate market.
Contact Info:
Name: Lori Lane
Email: Send Email
Organization: Berkshire Hathaway HomeServices Georgia Properties
Address: 3744 Roswell Road, NE Atlanta, GA 30342
Phone: (404) 801-7180
Website: https://lorilanerealestate.com
Release ID: 89161680
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