Dishwashing Detergent Market Growth (3.95% CAGR) to 2020 adds Global Dishwashing Detergent Market 2016-2020 latest research report, the analysts forecast global dishwashing detergent market to grow at a CAGR of 3.95% during the period 2016-2020.

The global dishwashing detergent market analyst says innovation in packaging is one of the major trends emerging in the global dishwashing detergent market. Manufacturers of household cleaning products are now introducing their products in new and convenient packaging to entice consumers. Refilling technology has played a significant role in packaging innovation of household cleaning products. Recently, there have been many innovations and improvements in the packaging of household cleaning products. Consumers are giving importance to the aesthetics of products. Hence, vendors are trying to bring in advanced and attractive packages that help improve convenience, safety, and handling.

Complete report on dishwashing detergent market spread across 81 pages, analyzing 5 major companies and providing 51 data exhibits are now available at

In terms of geography, Europe was the highest revenue contributor in the global dishwashing detergent market and is anticipated to reach over USD 5 billion by 2020. The major markets in this region are the UK, Germany, France, Spain, Russia, and Italy. The growth of this market in the region is due to the presence of leading manufacturers like Unilever and Reckitt Benckiser in the region. Also, popular hypermarkets and supermarkets such as Carrefour and Tesco sell dishwashing detergents, leading to this market’s growth in the European countries.

According to the 2016 dishwashing detergent market report, evolving buying patterns will be a key driver for market growth. With the growing awareness of the benefits of maintaining cleanliness, there has been a significant shift in the mindset of consumers regarding hygiene. Hectic lifestyles have also left consumers with little time to clean their homes, thus creating demand for convenient and more effective products. People who are working as well as homemakers seek quick, convenient, and effective cleaning solutions. Increased living standards and income also encourage consumers to opt for premium products. All these factors are leading to increasing demand for effective and efficient home care products, like dishwashing detergents. Order a copy of Global Dishwashing Detergent Market 2016-2020 report @

The following companies are the key players in the global dishwashing detergent market: Colgate-Palmolive, Henkel, P&G, Reckitt Benckiser, and Unilever. Other prominent vendors in the market are: Bombril, Church & Dwight, Godrej Consumer Products, Goodmaid Chemicals, Kao, McBride, Rohit Surfactants, SC Johnson & Son, Seventh Generation, and The Clorox Company.

The dishwashing detergent market is currently witnessing an upsurge in the demand for premium products. Majority of the demand for premium dishwashing detergent comes from the developed economies such as the US, the UK, Germany, Canada, Japan, France, and Australia. Convenience of use, better packaging, and aesthetic appeal are some attributes that are encouraging the adoption of this product segment. Cascade and Dawn from P&G, Somat from Henkel, and Ultra Palmolive from Colgate-Palmolive are some of the most sought after premium products in the market currently

Global Dishwashing Detergent Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. To calculate the market size, the report considers the revenue generated from the retail sales of dishwashing detergents to individual customers.

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