Market Overview —
Market Research Future (MRFR) in its study finds that the digital TV market is witnessing an exponential growth in North America. The study also assesses the market’s potential in some of the other major regions such as Asia Pacific, Europe, Latin America and the Middle East & Africa (MEA). In doing so, the study presents an overview of the digital TV market on a global scale. Digital TV is certainly emerging as the next frontier for the TV industry. It is far more superior as compared to conventional TV technologies, thus the future seems extremely bright for digital TV. MRFR’s study also notes that the global digital TV market is set to witness a healthy growth over the next several years.
The massive improvement in communication and broadcasting technology is also partly responsible for the growing popularity of digital TVs. Viewers today are exposed to a plethora of multi-media outputs and it is important for the TV industry to align with the changing trends. It is capable of offering high-quality viewing experience, which makes it a prominent contender to carry the baton forward. Digital TV, being a dynamic viewing technology is compatible with most broadcasting platforms that currently exists. They are future-ready - digital TVs come with an important features ‘interconnectivity’, they can be easily connected to the internet and other peripheral devises. Such factors are having a positive impact on the global digital TV market. In addition, increased demand for digital content and proliferation of internet are two factors that are expected to support the growth of the market in the coming years.
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Digital TV Market Segmentation
The global digital TV market is segmented based on type, resolution, and size. Based on type, the segment is further classified into HDTV, SDTV, EDTV and others. Based on resolution, the segment is classified into 720p, 1080p, 4K and others. And by size the segment is sub-segmented into 11’’- 32”, 33’’-42” and 44’’- 50”.
The market share analysis is derived by considering various factors such as financial position, segmental R&D investment, brand value, company’s product portfolio, strategy analysis, and, key innovations in Digital TV Market among other factors. The prominent players in the Digital TV Market are Samsung Group (South Korea), Sony Corporation (Japan), Vizio Inc. (U.S), Haier Group Corporation (China), Hisense Co., Ltd. (China), LG Corporation (South Korea), Koninklijke Philips N.V. (Netherlands), AT&T Inc. (U.S), DISH Network (U.S), Verizon FiOS (U.S), Roku (US), Skyworth (China),TCL (China),Changhong (China),Konka (China),Loewe (Eu), Metz （EU）, Vestel（EU) and Funai (Japan).
Global Digital TV market, by region is led by North America in 2016. The reason attributed to the growth of this region include high impact of technological advancement, growing market for digital content and economies of scale. Also, early adoption of digital technology is one of the major booster for the highest revenue growth of digital TV market in the North American region. Europe has accounted for the second position in Digital TV market globally with a market share of 29% in 2016. Whereas, digital tv market in Asia-Pacific is expected to be the fastest growing segment due to increasing disposable income, low prices of televisions and growing demand of technologically advanced consumer electronics products. However, Middle East & Africa digital tv market is expected to grow with a slow growth during forecast period 2017-2023.
• British multi-channel broadcaster UKTV is gearing up to launch a new regional branch in Leeds. The move is aimed at creating a technology hub. The branch will be initially opened with a team of 10 staff members, which will be responsible for improving UKTV’s content distribution capabilities.
• Netgem TV, a TV technology company is set to partner with Amazon Prime and Channels Island telco JT to offer JT customers a Netgem SoundBox in association with Amazon Prime for its existing and new subscribers.
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• Raw material providers
• Digital TV manufacturers
• Original equipment manufacturers
• Distributors and traders
• Research institutes and organizations
• Technology standards organizations
• Technology investors
• Research institutes,
• System Integrators
• Research/Consultancy firms
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Release ID: 481539