Digital Marketing Software Market Size, Share, Trends, Services, Latest-Application, Business Competitors, Protection Coverage, Solutions and Global Industry Forecast 2026

According to the New Market Research Report " Digital Marketing Software Market Analysis by Leading Players, Type, Application and Security - Global Forecast to 2026" Shared by Analytical Research Cognizance .

Digital Marketing Software Market 2019-2026:

Global Digital Marketing Software Market (DMS) was valued US$ 37.43 Bn in 2017 and is expected to reach US$ 90.32 Bn by 2026, at a CAGR of 13.9% during a forecast period.

The global digital marketing software market based on component, software, service, deployment type, organization size, industry vertical, and region. In terms of component, the global digital marketing software market is classified into software and services. Based on software, the global digital marketing software market is categorized into customer relationship management software, email marketing software, social media advertising, search marketing software, web content management software, marketing automation software, campaign management, and video advertising.

On the basis of service, the global digital marketing software market is divided into professional service and managed service. By deployment type, the global digital marketing software market is classified into on-premises, cloud. In terms of organization size, the global digital marketing software market is segregated into large enterprises, small and medium-sized enterprises (SMEs).

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Based on software, social media advertising facilitates enterprises to establish customer engagements and enhance their brand presence among the customers. With the growing interest of customers in social media, enterprises prefer to advertise their products on social media to enhance the advertisement performance tracking, which results in an increased return on investment.

Digital marketing software share in overall marketing budget of firms and real-time marketing is on the increasing because of growing importance of digital marketing which rises need of digital marketing software thus driving market growth. Increasing internet usage and broadband connections make it a potential platform for developing customer interaction. High social media platform attractiveness and rise in mobile device usage make it a potential platform for customer interaction and engagement. Social media advertising has witnessed rapid growth, and it has become an efficient platform to publish a concept, idea or indirect advertisements. Increasing popularity of social media websites is anticipated to drive digital marketing software market over the forecast period.

Lack of skilled labor in coding and handling marketing software is supposed to hinder the market growth. Shortage of qualified employees has resulted in high fixed cost for software development thus rising prices for end-use customers. High costs involved in digital marketing is also anticipated to negate the market growth.

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The rising popularity of videos and trending videos on the internet used by companies for advertising is replacing traditional television advertisements opening new market opportunities.

Global Digital Marketing Software Market (DMS) By Component
Software
Services

Global Digital Marketing Software Market (DMS) By Software
Customer Relationship Management Software
Email Marketing Software
Social Media Advertising
Search Marketing Software
Web Content Management Software
Marketing Automation Software
Campaign Management
Video Advertising

Global Digital Marketing Software Market (DMS) By Service
Professional Service
Managed Service

Global Digital Marketing Software Market (DMS) By Deployment Type
On-Premises
Cloud

Global Digital Marketing Software Market (DMS) By Organization Size
Large Enterprises
Small and Medium-sized Enterprises (SMEs)

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Global Digital Marketing Software Market (DMS) By Industry Vertical
BFSI
Transportation and Logistics
Consumer Goods and Retail
Education
Healthcare
Manufacturing
Media and Entertainment
Telecom and IT
Travel and Hospitality
Others

Global Digital Marketing Software Market (DMS) by Geography
North America
Europe
Asia-Pacific
Middle East & Africa
Latin America

Key Players operating in the Global Digital Marketing Software Market (DMS)
Adobe System
Oracle Corporation
IBM Corporation
SAP AG
Microsoft
Marketo
Salesforce.com, INC.
SAS Institute, INC.
Hewlett-Packard
Hubspot
Act-On Software
SimplyCast

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Some Major Points Of Table Of Content:
1. Preface
2. Assumptions and Research Methodology
3. Executive Summary
4. Market Overview
5. Global Digital Marketing Software (DMS) Market Analysis and Forecast
6. Global Digital Marketing Software (DMS) Market Analysis and Forecast, by Component
7. Global Digital Marketing Software (DMS) Market Analysis and Forecast, by Service
8. Global Digital Marketing Software (DMS) Market Analysis and Forecast, by Deployment Type
9. Global Digital Marketing Software (DMS) Market Analysis and Forecast, by Organization Size
10. Global Digital Marketing Software (DMS) Market Analysis and Forecast, by Software
11. Global Digital Marketing Software (DMS) Market Analysis and Forecast, by Industry Vertical
12. Global Digital Marketing Software (DMS) Market Analysis, by Region
13. North America Digital Marketing Software (DMS) Market Analysis
14. Europe Digital Marketing Software (DMS) Market Analysis
15. Asia Pacific Digital Marketing Software (DMS) Market Analysis
16. Middle East & Africa Digital Marketing Software (DMS) Market Analysis

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