-- DiamondLake Minerals, Inc. (OTC:DLMI) today released a thought leadership article by R. Kaufman exploring the rapidly evolving role of Artificial Intelligence (AI) in investor relations (IR) and public relations (PR) for tokens. The company believes that AI-driven optimization, not traditional SEO, will define the next era of visibility and compliance in digital finance.
R. Kaufman - VP Compliance - DiamondLake
From Fax Blasts to AI: The Evolution of Investor Relations
For decades, new technology has reshaped investor communications. Early methods like fax blasts generated massive trading volume multipliers, while the rise of Google’s ad auctions created windfalls for forward-thinking investor relations firms. The frontrunners saw unprecedented returns, sometimes generating $20,000 to $50,000 in trading volume for every dollar spent.
But those golden days were short-lived. The Can-Spam Act, SEC scrutiny, and the eventual cost of Google auctions brought an end to extraordinary returns. According to Kaufman, “The firms who rode the early wave of digital marketing had their cups runneth over. Those who didn’t, were left behind.”
Why SEO Is Dying for Token Investor Relations
Traditional SEO is rapidly losing relevance. Google’s March 2025 launch of AI Mode introduced “no click answers,” replacing classic search results with direct AI-generated responses. Sites once benefiting from top organic rankings saw traffic declines of 20–45%, with non-branded keywords suffering most.
As Kaufman explained, “Search engine optimization no longer guarantees visibility. With AI overviews blending context from multiple sources into one response, fewer users are clicking through to websites.”
The Rise of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)
Diamond Lake Minerals believes the future lies in Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), Artificial Intelligence Optimization (AIO), and Retrieval Augmentation Optimization (RAO). These disciplines focus on training AI to pull from curated passages known as “fraggles,” ensuring a company’s content is represented in AI-generated answers.
“This process is far more complex than buying hot keywords in the early days of Google,” Kaufman noted. “But the rewards will mirror the effort. Those who adapt will own the next wave of token investor relations.”
AI Overviews Are Accelerating
AI-generated overviews are already transforming search. In June and July of 2025, only 6% of searches triggered AI responses. By September 2025, that number more than doubled to 13%. Industry analysts expect AI overviews to dominate search results by early 2027.
Diamond Lake stresses that companies must act now to master AEO, AIO, GEO, and RAO before AI platforms monetize responses through paid agent placement.
SEC Rules Governing Token Investor Relations
Kaufman also emphasized the importance of Securities and Exchange Commission (SEC) compliance in token investor relations. Both the Securities Act of 1933 and the Securities Exchange Act of 1934 include anti-fraud provisions that apply to promotional activities, especially when tokens are classified as securities.
Section 17(b) of the 1934 Act makes it unlawful to promote a security without disclosing compensation received, while Section 17(a) of the 1933 Act covers negligence-based anti-fraud provisions.
SEC Enforcement Against Celebrity Token Promoters
The SEC has aggressively targeted celebrities and athletes who failed to disclose promotional compensation in token offerings.
- Kim Kardashian: Settled for $1.26 million in fines and agreed to restrictions on promoting crypto asset securities for three years.
- Paul Pierce: The former Boston Celtics star paid $1.4 million in penalties after promoting EMAX tokens to his 4 million Twitter followers without disclosure.
- Floyd Mayweather Jr.: Settled with the SEC for allegedly touting digital asset projects without proper disclosure, paying $614,775 in fines and disgorgement.
“The lesson is clear,” said Kaufman. “Transparency and compliance are essential. AI can optimize reach, but disclosure and adherence to SEC rules must remain the foundation of investor relations.”
About DiamondLake
Diamond Lake Minerals, Inc. is building the infrastructure for the tokenized economy, with a focus on transparency, compliance, and digital efficiency. Positioned at the forefront of both AI-powered investor relations and asset tokenization, DLMI aims to guide issuers and investors through the next era of financial communications.
Media Contact:
For more information, visit: https://diamondlakeminerals.com/
Contact Info:
Name: Gianmarco
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Organization: Xraised
Website: https://xraised.com/
Release ID: 89171123
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