Des Hague Of Froozer Expands Board Of Advisors

Bonnie Siegel joins All-Star Froozer Board of Advisors.

Des Hague, Chairman and CEO of Froozer and Rich Naha, President of Froozer, the fast-growing frozen whole food fruit and vegetable snack maker announced today that Bonnie Siegel, founder and CEO of ASE Inc. has joined their all-star cast of Board of Advisors. Siegel’s unmatched experience and approach to brand strategy has an indelible impact on every client and organization she touches. Siegel has focused ASE's sights exclusively working within the corporate market, franchise organizations and most recently political campaign events. Siegel has over 27 years of experience in Events, Meetings, Branding Strategy and Protocol, and has developed a global client list - proof positive her approach works. Siegel believes if you understand the brand, you can pave the outcome to having an indelible impact for every client. Her firm has won numerous awards from industry organizations and peers, allowing her to share her experiences and knowledge through speaking engagements and published articles. "I have known Bonnie for a decade,” stated Des Hague. “Her passion for excellence and creativity is enviable. It is a pleasure to have Bonnie join our company at this critical juncture to help us drive demonstrable growth globally," concluded Hague.

Siegel began her event career in the early 80's as the Liaison Officer for the Israeli Mission to the United Nations. Siegel coordinated meetings and events on behalf of the mission as well as the U.N. Secretariat. She also produced countless fundraising events for major philanthropic organizations while living in New York. In 1992, having established ASE Group only 5 years earlier, she was recognized and invited by the U.S. Department of Defense to lead workshops in Heidelberg, Germany for the Moral Welfare & Recreation (MWR), division of the Army to organize and develop special events at various bases throughout Europe.

Siegel's laser focus and vision for ASE Group has led her company to produce meetings and special events in the corporate marketplace, specializing in the franchise, retail and dealer sectors. Most recently, Siegel was retained to be the National Brand Strategist and Lead Advance for the Cruz for President campaign putting her strategic thinking, branding, and event planning expertise to work. Her broad experience helped meld the messaging and image of Senator Ted Cruz into the most recognized Leader of the Republican Conservative Movement. Additionally, ASE Group partnered with the Cruz campaign to produce numerous nationally publicized events throughout the 2016 GOP Primaries.

Siegel holds a dual master's degree in International Public Policy and Public Administration from Binghamton University, New York. She is a Certified Meeting Professional (CMP), has sat on multiple boards within and outside of her industry as well as in the community. "Froozer is an outstanding Brand,” said Siegel and continued, “there is no better time for a fresh, innovative, yet simple product like this to deeply penetrate the consumer market. There is definitely a renaissance taking place where people of all ages are looking for wholesome, healthy, nutritious and sustainable food choices for themselves and their children. Froozer is on the cutting edge of what the consumer is craving," concluded Siegel. "These are exciting times for Froozer, and the talent we are assembling positions us well for explosive growth," said Froozer President, Rich Naha.

About Froozer® - "simple ingredients. real nutrition."
Froozer® products, the official healthy frozen fruit and vegetable snack of US Speedskating, represent the pure goodness of freshly harvested fruits & veggies picked at the peak of their ripeness, flash-frozen whole and blended for optimal taste, nutrition and digestion. Natural fruits and veggies in all their glory, nothing added or subtracted, not even a drop of water. Available in three delicious flavors - STRAWBANANA BLISS, TROPICAL SUNSET and BLUE ALOHA - in 6-pack boxes. Look for Froozer® in your local grocery store freezer at selected retail locations in and around Denver, including WholeFoods and Alfalfa's, and various select retailers in Arizona, California, Connecticut, Massachusetts, Oregon, Washington State, Rhode Island and Alaska, or place your order at or to have your Froozer® delivered directly to your home or office.

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Contact Info:
Name: Renate Siekmann, VP Marketing, Corporate Strategy and Communications, Froozer®
Email: Send Email
Organization: Froozer®
Phone: 215-539-9481

Release ID: 144734