Alfred Antonio DeLaCruz Jr. started his San Antonio business more than 40 years ago after retiring from the Army, then subsequent civil service. He wanted to keep it in the family. Now, after he recently passed away from cancer, the mantle for — A.A. De La Cruz Insurance is passed to his daughter, Dorothy, and his son, Roland.
Dorothy, who grew up next door to the business at 1234 Castroville Road, plans to reconnect with her San Antonio roots in about a year as she transitions back to living in town. At that point, she will be involved with refreshing her dad’s auto insurance San Antonio business as she makes it her own.
In addition to providing services for folks who may not have an easy time obtaining insurance, she’ll continue to provide automobile, commercial, homeowner’s and renter’s insurances and prepare and file income tax returns, notary work, document translation.
But Alfred DeLaCruz emphasized the importance of education to his children. He wanted them to keep learning and searching, Roland says. So Dorothy will put her own independent background of accounting and personal finance to use for the community and the business’s great relationships with its long-standing clients. She’ll do this by expanding services to include affordable annuities, life insurance and affordable retirement plans in San Antonio. The business, a new member of the San Antonio Hispanic Chamber of Commerce, will help mid-level income families to plan for their futures and for their children like Alfred tried to plan for the DeLaCruz children.
“He was smart, had a giving heart and really worked his butt off. I want to see his community and his business flourish,” says Dorothy.
Throughout Alfred DeLaCruz’s different roles professionally, he always seemed to emerge as a mentor and teacher. He’d take a chance on unproven, young people of the community and train them up in a work ethic and train them to work in his business.
Like father, like daughter.
Dorothy wants to expand the business to train working families how to prepare for their retirements in a better way. It’s the next, logical evolution for the business that’s helped the community for so long.
“We’ve operated with integrity for 40 years. We’re not some fly-by-night operations,” Dorothy says.
Name: Dorothy Choice
Email: Send Email
Organization: AA De La Cruz Insurance
Address: 1234 Castroville Road, San Antonio, TX 78237
Release ID: 121477