-- The world has been affected and transformed by the recent pandemic in ways that haven’t been foreseen. The pandemic took a toll not only on a personal level, but it also created havoc on national economies. Business practices had to be rethought by most organizations as people have to prepare for a world in which the term “normal” doesn’t apply anymore, said Daniel Yomtobian, a known entrepreneur and acclaimed online media professional. Brands were forced to contend with the public health crisis of a never-before-seen magnitude. They had to become aware quickly that adapting requires more than cutting down on advertising budgets or rethinking their type. Ads could no longer be focused on gaining new customers or pushing new products. Now, brands have a big responsibility in educating and inspiring through informative, authentic, relevant, and empathetic campaigns. 89% of consumers say they intend to keep some of the new habits developed during the pandemic. As such, the winners in the post-pandemic world will be the organizations that promote a positive message and contribute to the greater good, continues Daniel Yomtobian.
To their credit, most of the world’s biggest corporations and countless smaller ones have pitched in to fight the virus, donating to various healthcare funds, deploying resources in new ways, offering free products or services, or supporting their employees and communities through different initiatives. However, brands of all sizes can and should support the concerted effort through their advertising campaigns as well, according to Daniel Yomtobian. While survival and effective crisis management were the top priorities in the early days of the pandemic, it soon became apparent that the crisis also offers new opportunities for brands that emphasize trust, send a positive message, share uplifting experiences, and strive to create value for their customers in a socially distant world. Given the current fears and uncertainty, tactful, mindful marketing is of paramount importance as it can greatly improve the collective experience.
“Being a responsible advertiser in the pandemic environment entails a comprehensive evaluation of the campaign pipeline to determine what should be put on hold and what needs prioritized,” Daniel Yomtobian explains. “Since advertising is an intensely visual form of communication, brands need to be extremely careful of the images they utilize and the accompanying language. The world may return to its old ways some day, but brands currently have a responsibility to promote safety first and foremost.”
A pioneer and innovator in the online media space, Daniel Yomtobian has received multiple awards for his work in digital advertising. Initially a web designer, he found his passion in online advertising, launching several successful business ventures. Among them is Advertise.com, which has grown under his leadership to become the world’s largest privately held keyword pay-per-click (PPC) network. Recognizing his professional expertise and commitment, Daniel Yomtobian was described by a recognized industry magazine as a “…young leader [who] will continue to play an important role in shaping the online world of tomorrow.”
Daniel Yomtobian News – Advertising Pioneer and Innovator: http://www.DanielYomtobianNews.com
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Daniel Yomtobian - Explores the Benefits of Innovative Ad Formats: https://www.yahoo.com/now/daniel-yomtobian-explores-benefits-innovative-211500329.html
Contact Info:
Name: Daniel Yomtobian
Email: Send Email
Organization: Advertise.com
Address: 15303 Ventura Blvd Ste 1150 Sherman Oaks, CA 91403
Phone: +1-800-710-7009
Website: https://www.advertise.com
Video URL: https://www.youtube.com/watch?v=n3BlOHVAhUk
Release ID: 89160637
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