Customer Data Platform Market Size, Share & Growth | Industry Overview by Type, Channels, Demand, Revenue, Development, Key Players & Forecast 2020-2025

The global customer data platform market is projected to reach $ 6,630.8 million by 2025 at a 34.5% CAGR. With the growing demand for defining consumer buying behavior across a variety of industries, the industry is poised to witness rapid growth.

Machine Learning Integration Improves Customer Data Platform Output

Driven by the need to obtain prudent insights to predict and analyze client behavior and harvest the sane to ensure significant business returns, customer data platform has been witnessing optimistic enterprise adoption, finds Adroit Market Research. Advances in predictive analytics and machine learning are expected to further improve capabilities of customer behavior predictions, reflecting steady growth rise in global customer data platform market. 

Millennial user expectations for hyper personalized experience tops the list of objectives for marketers which necessitates data churning priorities. Here sets in the indispensable need for customer data management propelled by customer data platforms. Other prominent benefits of customer platform management comprise customer engagement and loyalty that orchestrate sales revenues.

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IN recent times enterprise spending towards marketing and promotional activities are likely to further leverage growth opportunities. A typical customer data platform allows enterprises to draw relevant customer intelligence from massive data pools thus optimizing their understanding about user experience, preferences besides gauging into scope for improvement. AI investments in leveraging data procurement practices this accounting million-dollar investment returns. These advances are expected to coin growth stability for various enterprises across industry verticals.

Customer Online Presence Soars Amidst COVID-19, Boosts Growth Scope for Customer Data Platform Market

As an immediate aftereffect of COVID-19 crisis and appropriate mandates for social distancing, offline customer activities across physical platforms has been pushed to the back burner, thus shifting customer reliance on virtual or online platforms. Amidst staggering rise in e-commerce and OTT channels, customer data is expected to amplify tangibly, encouraging companies to harvest these vital customer centric data sets to deploy statistical business moves more effectively.

Oracle Updates its Customer Data Platform, Infinity to Boost Hyper Personalization in COVID-19 Era

Responding to tremendous growth spurt for advanced customer data platform offerings, market player, Oracle invests in machine learning integration for best outcome. Oracle customer data platform, Infinity has been therefore updated with Machine Learning capabilities to scout for real time customer behavior data, thus enhancing customer data.

In the Competitor terrain section, requisite research has been directed to understand popular growth strategies, besides identifying frontline players. Leading players in the league include Oracle , SAP, Adobe, Salesforce, Microsoft, SAS, Teradata, Nice, Dun & Bradstreet, Leadspace, Zylotech, BlueVenn, CaliberMind, Celebrus, Tealium, AgilOne, BlueConic, Lytics, IgnitionOne and Amperity among others

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The report also offers decisive business intelligence on segment specification highlighting type, organization size, end-user, and deployment variant as core market segments. By type, analytics, access, and campaign are new segments. Large enterprises and SMBs are major organization types. Top end-users include BFSI, healthcare, media and entertainment, retail and commerce, travel and tourism amongst others.

Some Major Points from Table of Content (TOC):

1. Introduction
1.1. Introduction
1.2. Market Definition and Scope
1.3. Units, Currency, Conversions and Years Considered
1.4. Key Stakeholders
1.5. Key Questions Answered

2. Research Methodology
2.1. Introduction
2.2. Data Capture Sources
2.3. Market Size Estimation
2.4. Market Forecast
2.5. Data Triangulation
2.6. Assumptions and Limitations

3. Market Outlook

4. Customer Data Platform Market by Type, 2015-2025 (USD Million)

5. Customer Data Platform Market by Organization Size, 2015-2025 (USD Million)

6. Customer Data Platform Market by Deployment, 2015-2025 (USD Million)

7. Customer Data Platform Market by End-user, 2015-2025 (USD Million)

8. Customer Data Platform Market by Region 2015-2025 (USD Million)

9. Competitive Landscape

10. Company Profiles

11. Appendix

What does the report include?
• The study on the global customer data platform market includes qualitative insights such as drivers, restraints, challenges and opportunities
• Additionally, the market has been evaluated using the Porter’s Five Forces analysis
• The study covers qualitative and quantitative analysis of the market segmented on the basis of type, organization size, deployment, and end-users. Moreover, the study on customer data platform market provides similar information for the key geographies.
• Actual market sizes and forecasts have been provided for all the above-mentioned segments
• The study includes the profiles of key players operating in the market with a significant global and/or regional presence

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About Us:
Adroit Market Research is a global business analytics and consulting company incorporated in 2018. Our target audience is a wide range of corporations, manufacturing companies, product/technology development institutions and industry associations that require understanding of a market’s size, key trends, participants and future outlook of an industry. We intend to become our clients’ knowledge partner and provide them with valuable market insights to help create opportunities that increase their revenues. We follow a code– Explore, Learn and Transform. At our core, we are curious people who love to identify and understand industry patterns, create an insightful study around our findings and churn out money-making roadmaps.

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Release ID: 88982071