-- Real estate investors are driving up pay-per-click (PPC) ad prices in certain markets to get leads from motivated sellers, according to data obtained from Google AdWords and released by InvestorCarrot, a real estate software company based in Oregon at http://oncarrot.com/.
Houston is currently the most expensive market in the country, with an average PPC of $24.05, followed by Washington DC, San Antonio, Houston and Dallas.
Google’s advertising model encourages competition between advertisers, who bid increasingly higher amounts in order to make cash offers for properties from sellers who need to sell fast.
According to Google’s financial statements, the company generated over $50 billion in advertising revenue in 2013, a new record.
“PPC advertising is a popular option for real estate investors looking to get leads fast,” said Trevor Mauch, founder of InvestorCarrot. “But most investors don’t realize how the PPC system works.”
“We’ve invested in a proprietary tool that allows us to reduce PPC costs for our clients in two ways,” he said. “This happens both by using networks beyond Google to reach 99% of the places where people are searching, and through a unique piece of technology designed to help reverse the overbidding process.”
InvestorCarrot has helped real estate investors around the country to generate over 100,000 leads using a variety of advanced marketing strategies.
“We try to teach investors to generate leads from organic search results, which is much cheaper over the long haul. It requires a long-term strategic approach, but a lot of investors are chasing short-term opportunities. It’s driving the cost of PPC way up.”
To obtain the data, InvestorCarrot researched traffic, competition, and PPC costs across the top 50 motivated seller search terms used around the US.
“We created a proprietary scoring system known as the CarrotScore, which allows us to help our clients to assess the challenge of obtaining leads in their market,” said Mauch. “We’re using it as a part of our Market Domination Strategic Planning Service, but we haven’t yet released it to the general public.”
One of InvestorCarrot’s most popular reports contains the top 52 SEO keywords research shows produces 80% of the leads top investors get online today, and is available for free at http://oncarrot.com/seo-bible
“We’ve got data on the most undervalued markets in the US that hold huge promise for real estate investors,” said Mauch. “As the most data-driven marketing and technology company serving real estate investors today, we’re committed to finding ways to help our clients that our competition isn’t even thinking about yet.”
InvestorCarrot’s rapid growth puts it on track to become one of Oregon’s latest technology success stories.
“We see huge opportunities for real estate investors in Oregon, and other places that are slightly off the beaten path. Lots of investors overlook smaller markets that may hold higher margins and better opportunities than some of the biggest cities. We’re still helping our clients dominate search rankings in some of the toughest markets in the country, but the competition for these leads is heating up.”
Top 5 Most Expensive Markets to Generate Motivated Seller Leads:
Metro Region Average Cost Per Click
Houston-The Woodlands-Sugar Land, TX $24.05
Washington-Arlington-Alexandria, DC-VA-MD-WV $17.84
San Antonio-New Braunfels, TX $17.46
Austin-Round Rock, TX $15.19
Dallas-Fort Worth-Arlington, TX $14.76
Contact Info:
Name: Aaron McManus
Email: Send Email
Organization: InvestorCarrot
Phone: 5412365101
Website: http://oncarrot.com/
Release ID: 56652
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