-- Cole Brewton and Kyleb Howell, Market Directors at Mercer Company, closed a 115,000‑square‑foot industrial lease at 3113 Glenfield Avenue in Dallas, Texas. Brewton, an SIOR Member Associate specializing in DFW industrial real estate, represented both the landlord, Faropoint, and the tenant, Tradeforce, Inc. The transaction was completed off market.
The lease is one of the largest industrial transactions completed in the Red Bird submarket in 2026 and reflects growing investor and tenant confidence in South Dallas as a cost‑effective alternative to premium DFW corridors. Tradeforce, Inc. secured space that allowed the company to expand its operational footprint while reducing real estate overhead, a combination that has become increasingly rare as DFW industrial vacancy held at 8.7 percent and average asking rents reached $10.24 per square foot in Q1 2026.
Jason Mei, President of Tradeforce, Inc., credited Brewton’s market knowledge with making the outcome possible. “Cole Brewton played an integral role in ensuring we found the best deal and the right property for our business,” Mei said. “The deal we made allowed us to save on costs and increase our operations at the same time. His insight into the DFW market and his attentive service made the process seamless.”
Why the Red Bird Industrial Submarket Is Drawing Investor Attention
The Red Bird corridor in South Dallas stands out as one of the more compelling industrial submarkets in the Dallas‑Fort Worth metro for both tenants and investors. While headline submarkets like Alliance and the DFW Airport corridor command rents of $11 to $15 per square foot, South Dallas along I‑20 and I‑45 continues to deliver functional, well‑located warehouse and distribution space at $7 to $9 per square foot, making it one of the best‑value industrial locations in the Sun Belt.
Three factors drive the submarket’s durability:
- Tenant retention is high. Occupiers in the Red Bird corridor understand its cost and logistical advantages and are reluctant to trade them for higher rents elsewhere in DFW. For owners and investors, that stickiness translates into lower vacancy risk and more predictable income.
- Land basis is lower and lease rates are competitive. Acquisition and land costs in South Dallas are a fraction of those in northern Collin County or near DFW Airport. Landlords can offer competitive lease rates while still achieving strong returns, and tenants can invest more heavily in operations rather than real estate.
- Functional product is in demand. The corridor offers a high concentration of practical warehouse and distribution buildings built for logistics users, distributors, and light manufacturers. The lease at 3113 Glenfield Avenue reflects this dynamic: a tenant choosing proven, cost‑effective space in a submarket it already trusts.
“The Red Bird submarket is one of the more misunderstood opportunities in the DFW industrial market,” Brewton said. “A lot of capital chases the headline submarkets, and rightfully so. But for investors who understand what drives industrial value: tenant retention, functional product, and competitive basis, Red Bird consistently delivers. This deal reflects all of that. We were able to bring the right tenant to the right building off market, which is exactly the kind of outcome my clients come to me for.”
About Mercer Company
Mercer Company is a Dallas‑based commercial real estate firm specializing in industrial sales, leasing, and investment across the Dallas‑Fort Worth Metroplex. The firm represents tenants, landlords, investors, and developers across all major DFW industrial submarkets. For more information, visit mercer‑company.com.
About Cole Brewton
Cole Brewton is an industrial real estate specialist and Market Director at Mercer Company in Dallas, Texas. Since launching his brokerage career in 2021, he has ranked consistently among the top industrial producers in his market, advising on hundreds of transactions across the DFW metro. His background in civil construction and heavy logistics provides a working knowledge of industrial assets that extends well beyond traditional brokerage fundamentals. Brewton specializes in off‑market opportunities across submarkets including Alliance, South Dallas, South Fort Worth, and the I‑20 corridor, working with private investors, family offices, institutional owners, developers, and industrial tenants.
Contact Info:
Name: Cole Brewton
Email: Send Email
Organization: Mercer Company
Address: 2461 N Stemmons Fwy, Dallas, TX 75207
Phone: 972-689-1130
Website: https://sites.google.com/view/cole-brewton/home
Release ID: 89191723
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