-- In fast-moving markets, enterprises need real-time visibility of the dynamics in their compete environment. ChrisalysWorks provides clear, actionable insight into competitors, customers, partner channels, and external market conditions for go-to-market planning, sales activity, product positioning, pricing, account management, and channel programmes. Its services combine structured research, analysis, and reporting to help commercial, strategy, product, and leadership teams understand where opportunities, risks, and competitive pressures are emerging, how and why it matters, and where to act next.
Chris Swalmius-Dato, CEO and Principal of ChrisalysWorks, said, “Market and competitive intelligence is no longer a periodic research exercise. It is an essential business capability. Enterprises need to know which competitors are moving, which accounts are at risk or ready to grow, which bids are winnable, and which market signals demand immediate attention.”
ChrisalysWorks combines open-source intelligence, field research, expert interviews, market data analysis, and business-to-business mystery shopping, to produce a complete picture of customers’ market environments. The company states that between 80 and 90 per cent of the intelligence in its full-depth reports comes from direct conversations with market participants, industry sources, and other primary research.
Swalmius-Dato added, “Published data is valuable, but it rarely tells the whole story. Direct conversations and carefully validated sources help reveal the context behind market movements, competitor behaviour, and customer decision-making.”
Competitor intelligence services include monitoring, profiles, benchmarking, sales battle cards, bid intelligence, and intelligence process consulting. These services help enterprises track competitor moves, pressure-test positioning, understand pricing and sales tactics, and equip commercial teams with sharper market context.
Account and bid intelligence helps teams understand customer priorities, decision processes, competitive threats, procurement dynamics, and likely success factors. Research may include account profiles, customer interviews, proposition testing, tender qualification, bid support, and account-specific insights.
For organisations working through partner channels and reseller networks, ChrisalysWorks provides channel mapping, activity monitoring, performance benchmarking, reseller profiling, and partner surveys. This gives enterprises a clearer view of channel effectiveness and competitive presence.
ChrisalysWorks also provides fixed-price competitive intelligence sprints for focused questions on markets, customers, competitors, and partners. The service is designed for situations where leaders need credible direction quickly, without waiting for a large-scale research programme to conclude.
New services for SMEs under development
The same intelligence pressure is increasingly being felt by smaller and medium-sized businesses. To help SMEs access business-critical market and competitive insight without enterprise-scale budgets or long research cycles, ChrisalysWorks is developing a range of digital products. The first of these, www.chrisalys.works/ci-director, is available now.
About the company: ChrisalysWorks is a market and competitive intelligence consultancy headquartered in London, UK. Its services include competitor benchmarking and monitoring, account and bid intelligence, partner channel profiling, fractional advisory, and the CI Director digital toolkit. The company combines open-source research, market data analysis, expert interviews, field research, and B2B mystery shopping to deliver timely, ethical, and actionable intelligence for go-to-market planning, product positioning, pricing, sales enablement, tender support, channel optimisation, and strategic decision-making. ChrisalysWorks is led by its founder and CEO, Chris Swalmius-Dato, who brings 25 years’ personal experience of delivering more than 800 competitor, account, and partner intelligence projects for major companies in the European and US technology, energy and FMCG industries.
Contact Info:
Name: Chris Swalmius-Dato
Email: Send Email
Organization: ChrisalysWorks
Phone: +44 (0)330 027 1369
Website: https://www.chrisalys.works/
Release ID: 89199246
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