China Tourism Industry to 2019 by Outbound Travel, Theme Park Boom, Duty Free Shopping and Individual Travel for Depth and Personalization

China Tourism Industry Research Report, 2016-2019 is a new report available at

Disposable income growth, demographic change and accelerated urbanization are driving structural growth in China’s tourism industry. Along with favorable government policies, optimized infrastructure and looser visa policies overseas, these factors should underpin 11%/31% 2015-20 CAGRs in domestic/outbound tourists and a 25% CAGR in domestic tourist spending (CNTA forecasts).

Complete report “China Tourism Industry Research Report, 2016-2019” spreads across 295 pages is available at

With various business models and operating focus, our covered stocks offer different exposures to the underlying drivers of China’s tourism boom:
• Individual Travel Propensity via leading travel agencies (CITS/CYTS/Caissa/Utour) and destination attractions (Songcheng/CYTS/ CTSHK);
• Outbound Travel via fully-integrated outbound service platforms (Caissa/Utour);
• Theme Park Boom via local players with scalable business models and local demand knowledge (Songcheng);
• Travel Retail via duty free operators with nationwide licenses (CITS).

With the emergence of online travel agencies (OTA) and marketplaces and mounting price competition for market-share gains, the supply chain for China’s travel industry is being reshaped. Market leaders are consolidating tourism resources both vertically (via acquisition of outbound destination resources and/or specialization in resorts/theme parks/travel retail) and horizontally (via O2O integration and/or network expansion to increase scale). This results in various financial profiles accompanying robust earnings growth, incl. high capital returns with superior margins (Songcheng), margin ramp-up with business transformation (CYTS), asset-heavy yet decent margins (CITS), and strong top-line and fast asset turnover (HNA-Caissa and Utour).

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China Tourism Industry Research Report, 2016-2019
Table of Contents
1. Structural growth in China’s tourism industry
1.1 Boom in Chinese travel
1.2 Drivers of the structural growth
1.3 Favorable government policies
1.4 Looser visa requirements
2. Segment markets of China’s tourism industry
2.1 Individual travel for depth and personalization
2.2 Outbound travel
2.3 Theme park boom
2.4 Duty free shopping
3. Competitive Landscape
4. Developing new businesses
4.1 Sports Tourism – fastest-growing segment in travel industry
4.2 Medical Tourism – a trend for emerging middle class
4.3 Cruises – a new form of vacation tourism
5. Major industry challenges and risks

List of Charts
CNTA Forecasts for Main Indicators of China Tourism Industry, 2015/2020E
Chinese Tourist Spending, 2009-2015
Chinese Tourist Numbers, 1994-2015
Number of domestic and outbound trips per capita in China, 1994-2015
Chinese Tourist Per Capita Spending, 2009-2015
China’s Tourism Revenue (domestic and inbound), 1999-2015
Chinese Domestic Tourism Spending, 1994-2015
Number of Domestic Trips by Chinese Tourists, 1994-2015
Domestic Tourism Spending Per Chinese Tourist, 1994-2015
Chinese Outbound Tourist Spending, 2009-2015
Number of Outbound Trips by Chinese tourists, 1994-2015
Outbound Tourism Spending Per Chinese Tourist, 2009-2015
Outbound Travel Frequency – China vs. Developed Countries
Annual disposable income of urban households in China, 1995-2015
FMCG spending as % of disposable income for urban households in China, 2011-2015
Correlation between GDP per capita and tourism expenditure per capita (incl. domestic + outbound) in 2015
Correlation between disposable income per capita and tourism expenditure per capita (incl. domestic + outbound) in 2015
Tourism expenditure % of disposable income, 2011-2015
Middle class will account for 76% of urban households in China by 2022 – Upper middle class will be the mainstream
Tourism expenditure per capita (incl. domestic + outbound) in China is very low compared to developed countries
Travel Frequency is Low in China
Tourism expenditure (incl. domestic + outbound) as % of disposable income vs. developed countries
Total contribution of travel and tourism to GDP by Different Countries, 2015
Age Distribution of Chinese Outbound Tourists
Aging population in China, 2005-2020E
Number of domestic air passengers in China in 2015
And more

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