As the digital era enveloped the modern world, a number of marketing authorities forecast a grim demise for the realm of printed media. Though it seemed as though these prophecies would come to pass near the turn of the millennium, recent reports indicate matters have taken an unexpected turn. Based on statistics from the marketing sector, direct mail response rates have surged 15 percent over the last decade whereas email responses have dropped more than three times that amount. These figures are prompting businesses to carry on the tradition of printed marketing tools. —
This comes as no surprise to the staff of Catdi Printing, a leading Houston and Sugar Land Printing and print marketing service provider. In response to the growing retroactive trend, spokesperson Carlos deSantos has launched the company's latest service expansion. Said deSantos, "The online world has given businesses more room to expand their reach than ever before, so digital marketing is certainly a cost-effective investment. At the same time, consumers are growing hardened to the intangible aspect of the internet, and this is why print media is making such a comeback. We've opened a new store in Stafford, so we can help even more businesses in our area take advantage of this development."
Catdi's Stafford Printing branch offers the full array of direct mail marketing services, including the United States Postal Service's newly implemented EDDM program. This system allows businesses the freedom of customizing their marketing efforts based on the perceived needs of various divisions of their target audiences. In addition to printing services, the staff of Catdi Printing provides graphic design as well as assistance with determining most effective materials and demographics. Among those materials deemed most versatile, effective and efficient by marketing experts are flyers and postcards.
The company likewise offers company letterhead and Business Card Printing. Industry analysts have noted both options aid in giving businesses the more personal touch consumers increasingly seek. With physical signage remaining a productive advertising measure, Catdi also offers a variety of banner printing options.
Concluded deSantos, "We know how hard it can be to find a reliable go-to printer for all your direct mail and graphic design needs. Printing companies come and go all too often, leaving business without a dependable print marketing provider, but we're here to stay. Despite those predictions of the death of printed media at the hands of the internet, consumers still crave the more concrete and personal effect of items they can touch, feel and refer back to at any time. We were founded with the very purpose of fulfilling all our clients' printing needs, and we're proud to be extending the power of our industry to businesses in the Stafford area."
About Catdi Printing:
Founded with the mission of filling the full array of commercial printing needs, Catdi Printing aids local businesses in building brand awareness through a multi-channel approach to the world of marketing.
Name: Carlos deSantos
Email: Send Email
Organization: Catdi Printing
Phone: (281) 201-3543
Release ID: 131442