Cashfloat Publishes Infographic to Turn the Google War on Payday Loans Ads to the Consumers’ Advantage has released an infographic designed to help UK citizens make sense of the Google war on payday loans, and emerge as the winner.

Western Circle Ltd (WCL), a London-based lending company trading as, presents consumers with a unique perspective on Google’s new payday loan policy. In a controversial move, Google are ‘banning ads for payday loans and some related products from our ads system’. David Graff, director of global product policy for Google, explained. Google claims that this change is designed to protect Google’s users from deceptive or harmful financial products. Understandably, this move has created an uproar, as action is being taken against legal and licensed businesses without any consultation.

Recently, there has been a lot of focus on unscrupulous payday lenders who charge exorbitant rates and fees for their loans, with unreasonable terms and conditions. The Financial Conduct Authority (FCA) have tried to combat this by setting strict rules and regulations in place, resulting in some big names frantically trying to turn their company around and restore their reputation.

Is it Google’s place to take action against these companies? The debate rages on, but Cashfloat, an FCA-authorised lender, has already reached their conclusion. “Google’s move is raising awareness of the need to make sure you’re dealing with a responsible lender. You don’t want the companies who rely on flashy ads to get their customers – you want the companies who become famous through their steady, friendly customer service. At Cashfloat, we pride ourselves in always putting the customers first,” says Jeremy Lloyd, Director at WCL.

Once Google's new ban comes into place, consumers will find that they require careful guidance in how to choose the best lender for them, without being blinded by showy ads. Cashfloat have broken through the payday lender stereotypes by releasing a loan comparison guide, encouraging UK citizens to make their own accurate comparisons between lenders to ensure they get a good deal with a responsible lender. Other publications by Cashfloat include an online safety guide and various financial guides, helping people take control of their financial life. Cashfloat have made it clear that although Google's move against the UK payday loan niche will be a game-changer for UK lenders, customers can still find high-class lenders with the correct research.

Contact Info:
Name: Kelly Richards
Email: Send Email
Organization: Western Circle Limited
Address: 2a Highfield Avenue
Phone: +442037571933

Release ID: 116609