-- Tales of Joyful Reunion at CapitaLand Malls come to life with refreshed POP MART installations inspired by Disney-themed toys, Tell Your Children’s Dance of The Dragon - An Animated Light Art Installation, POP MART POP-Up stores, Disney-themed retail pop-ups, exclusive rewards for shoppers and more.
CapitaLand welcomes the Year of the Dragon this Lunar New Year with Tales of Joyful Reunion, presenting Asia’s largest POP MART celebrations with refreshed larger-than-life installations across 16 CapitaLand malls islandwide. Inspired by POP MART Disney-themed toys, shoppers can spot their favourite POP MART blind box series as they take on a Lunar New Year spin from 1 January to 24 February 2024 to welcome an auspicious year ahead.
In collaboration with creative studio Tell Your Children, CapitaLand’s Lunar New Year experiences will feature Dance of the Dragon – An Animated Light Art Installation presenting a playful and modern interpretation of the traditional mythical dragon from the Chinese zodiac. Visitors can immerse themselves in exciting retail experiences, including festive pop-up stores that feature collectible figurines, an array of themed merchandise and exclusive shopping rewards.
See the mythical dragon come to life with Tell Your Children’s energetic Dance of the Dragon - An Animated Light Art Installation
This Lunar New Year, CapitaLand collaborates with one of Singapore’s leading creative studio and art collective Tell Your Children - best known for their dynamic and innovative quirky approaches to image-making, illustration and design - to showcase Dance of the Dragon. The 8-metre-wide intricately sculptured dragon transforms to life with animated colour-chasing LED lights that harmonise with its poetic movements. The dragon also dances to the rhythm of the music, creating a visually electrifying spectacle. Meticulously crafted with traditional handiwork, this installation offers a modern spin on heritage and innovation, paying tribute to the rich cultural traditions of the Han ethnic group. The vibrant colours and playfulness of the artistic style by Tell Your Children artfully juxtapose with the fiery spirit of the dragon, creating a captivating display that sets the stage for a joyous celebration to welcome the Year of the Dragon. This new beginning promises success, prosperity, and abundance for all.
3D Rendering of Dance of the Dragon by Tell Your Children
Presenting an immersive experience with a 10-minute light show that activates every 30-minutes, shoppers can delight in the vibrant display of light and music, which seamlessly integrate tradition with captivating and quirky digital animations. Shoppers can also share their experience at Dance of the Dragon with an Instagram filter, featuring a festive greeting when they capture moments at the installation. Commissioned by CapitaLand, Dance of the Dragon looks to bring shoppers and their loved ones together to celebrate joyful reunions, and spend quality time this Lunar New Year.
Dance of the Dragon will make its debut at Funan’s Level 1 Atrium from 18 January to 4 February 2024 and coincides with the Singapore Art Week 2024, Singapore’s pinnacle art season. The installation will then make its way to CQ @ Clarke Quay from 7 to 24 February 2024 to captivate new audiences. Shoppers can capture fun moments and precious memories with the interactive Instagram filter and stand to win $50 eCapitaVoucher.
Delight in joyful reunions at CapitaLand malls
Shoppers can also enjoy other festivities, including a refreshed new look for CapitaLand’s mall decorations. Photo spots inspired by POP MART’s Disney-themed collections will now include new decorations to ring in the Lunar New Year. These include traditional ornate lanterns, beautiful pink bonsai blooming ahead of spring and lucky prosperity coins that symbolise good fortune for the auspicious year. Inspired by three fan-favourite series of POP MART blind boxes - Disney Classic Fairy Tales Series, Disney 100th Anniversary Mickey Ever-Curious Adventure Series, and Disney Princess Fairy Tale Friendship Series — fans of POP MART can also purchase the collectible figurines featured in the display centrepieces at select pop-up stores. A full list of where to find each installation can be found in Annex A.
CapitaLand’s Lunar New Year campaign hopes to bring together shoppers and their families, as they capture special moments at CapitaLand malls. Shoppers can also strike their best pose with any of the installations and stand a chance to win a $50 eCapitaVoucher by sharing the photo on Instagram and tagging @CapitaLandMallsSG and @popmartsg. More information on all ongoing social media contests and designs can be found in Annex B.
Extending its run into the Lunar New Year, fans of POP MART can visit the exclusive POP MART POP-Up store at Tampines Mall, to purchase beloved POP MART merchandise and collectibles perfect for the season of giving and gifting. Details of the pop-up stores can be found in Annex A.
Disney fans can also look forward to a wide range of Disney-themed merchandise at Disney-themed pop-up stores located at Westgate, Junction 8, and Bugis+. With apparel, homeware and more, these collections inspired by fan-favourite Disney characters are sure to be a hit at family reunions.
Enjoy exclusive rewards, deals and surprises
During this season of giving, shoppers who reach a minimum spend will stand a chance to redeem eCapitaVoucher. CapitaStar members can enjoy exclusive perks and enjoy an opportunity to win more rewards of up to S$10 eCapitaVoucher.
In the spirit of sustainable gifting, shoppers can gift their family and loved ones digital red packets in amounts between S$10 to S$500 via the CapitaStar app. The eCapitaVoucher gifts will come with POP MART Disney-themed Lunar New Year designs.
There are more surprises in-store for shoppers who spend at CapitaLand malls where they have the opportunity to win an all-expenses-paid trip for four to Hong Kong Disneyland Resort. They may choose to share about this exciting opportunity along with their season’s greetings to their loved ones with POP MART Disney-themed WhatsApp sticker packs, bringing families together in the spirit of giving this Lunar New Year. Shoppers can download the WhatsApp stickers here. More information can be found in Annex B.
For more information on the rewards and activations on CapitaLand’s Lunar New Year campaign, please visit https://www.capitaland.com/Tales-of-Joyful-Reunion.
Release ID: 89117968
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