Norman Farrar is a serial entrepreneur, e-commerce and online marketing expert, branding expert, international public speaker, avid podcaster and passionate mentor who coaches those with any level of experience. Farrar recently discussed a topic of importance for many businesses and e-commerce sellers: is digital marketing still profitable for companies in times of crisis?
For the complete article, visit https://normanfarrar.com/2020/06/03/digital-marketing-in-times-of-crisis/.
“History has shown that companies who strategically invest in marketing during recessionary periods tend to come out on top. Now is the time to take full advantage. Profit from doubling-down on marketing investments during economic slides,” suggests Farrar.
Although social activity has steadily decreased as people spend more time at home, the need for products and services remains strong. “With more people at home, their time spent online may be longer than usual, meaning they are even more likely to see your online marketing efforts,” he says.
During these times of crisis, businesses are most likely experiencing a budget crunch, so it would make sense to move marketing efforts to engage consumers with an immediate intent to buy. Farrar adds, “Double your market research and data analysis research. Google, Facebook and Yelp are all offering support and aid to build your digital presence and do just that.”
To date, Google, Facebook and Yelp have all made announcements to contribute $800,000,000, $100,000,000 and $25,000,000, respectively, for small to mid-sized businesses. Varied aid, from ad credits to waived advertising, is on offer for those affected by the pandemic.
“With all this money and support, ALL businesses need to understand the critical digital marketing tactic during this time of crisis — agile marketing becomes the new normal,” Farrar advises.
Those interested in additional information about Norman Farrar and a complete list of available resources and services, please visit the official website.
About Us: Norman Farrar is a serial entrepreneur who provides online marketing and managed e-commerce solutions for brands. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business’s potential.
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