— Building block toy company Click-A-Brick applauds the continued success of Small Business Saturday, saying it helps small businesses like theirs compete with larger, more established companies.
The annual shopping event occurs, on November 26 this year, the day after Black Friday, which falls on the day after Thanksgiving, as it usually does. Started in 2010 by MasterCard, the yearly event is meant to promote small businesses and encourage consumers to patronize smaller businesses to help them compete with larger companies during the Christmas shopping period.
Click-A-Brick co-founders Jason Smith and Georg de Gorostiza say they always look forward to Small Business Saturday, as it puts a well-deserved focus on businesses that may otherwise get overlooked during the Christmas shopping season.
“We’re pleased to see Small Business Saturday continuing this year on November 26,” Smith said. “It’s something we’re proud to be a part of, being a tiny minnow in the giant lake of the toy industry. Christmas is the toy industry’s time to really shine and the boost for us from Small Business Saturday is amazing. It’s not easy to take on the big toy companies, especially when they have massive marketing budgets and we’re running on a bit of a shoestring, but events like Small Business Saturday are a real help. Of course, it’s not just us who benefits, but small businesses right across the country and beyond.
Run by only a handful of people, Click-A-Brick is nevertheless in its third Christmas shopping season, having debuted just before the holiday in 2014. Smith and de Gorostiza credit initiatives like Small Business Saturday and Cyber Monday with helping them find success in a crowded marketplace like the toy industry.
This year, to mark Small Business Saturday, the building block toy company will be giving people more of a chance to save on the toy in the lead up to Christmas by offering a discount on the usual price. The discount is a way to say thank you to the customers who support Click-A-Brick and small businesses in general.
“Small Business Saturday is not just about businesses, it’s also about consumers and reminding them they have more choice than they may be aware of,” de Gorostiza said. “When they do make the choice to support small businesses, we think they should be thanked for that and that’s what our discount this Saturday is about. It’s our sincere thank you to consumers who have decided to support small businesses as they do their Christmas shopping. The consumers help the businesses, the businesses help the consumers, it’s a great little system we’re proud to be a part of.”
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