The team at — building block toy company Click-A-Brick say they are pleased to see DC Comics making an effort to connect with girls via that company’s DC Super Hero Girls franchise, which sees some of the comic book company’s most iconic super heroes portrayed as teenagers and attending high school.
The franchise, which is being launched by Warner Bros., DC Entertainment and the toy company Mattel, is aimed at girls 6-12 and includes dolls, action figures, toys, books, graphic novels, digital content, apparel and animation that is meant to tap into the current trend of superheroes and female empowerment.
The franchise features teenaged versions of: Supergirl, Wonder Woman, Batgirl, Poison Ivy, Harley Quinn, Bumblebee, Katana, Miss Martian, Big Barda and Cheetah attending Super Hero High.
“It’s fun for all of us to be involved in something that’s going to play into the girl-power aspect of what kids and parents are looking for,” Diane Nelson, president of DC Entertainment and president/chief content officer of Warner Bros. Interactive Entertainment said in a USA Today article.
“I don’t think anyone can argue against the fact that we have the best female superheroes and characters in all of comics,” Geoff Johns, DC’s chief creative officer was quoted as saying in the same article. Super Hero Girls “is one of the most important things that we’ll be a part of so far since DC’s been formed. It’s a huge statement and opportunity.”
Click-A-Brick Co-Founders Jason Smith and Georg de Gorostiza say they are pleased to see a major comic company making superheros more accessible for girls who are interested in them.
“This is one of those things where you look at it and wonder how this hadn’t been done years ago,” Smith said. “But, honestly, it’s good to see that it’s being done now. We have no doubt this is going to be huge for all the companies involved. It’s a market that has huge potential and will continue to grow, as more and more girls become interested in superheroes. They’ve been sort of forgotten about when it comes to superheroes, but DC Super Hero Girls looks like it’s going to do a good job at giving girls a way to identify with their favorite characters and cater to their interest in superheroes.”
Toys for the franchise include 12-inch Super Hero Girls “action dolls” and 6-inch action figures, which will debut in the spring. The franchise will have dedicated Twitter, Facebook and Instagram accounts and there are plans for TV specials and direct-to-video projects. Building block sets for the franchise will appear eventually.
Release ID: 93430