-- BtMarketing Canada, a leading digital marketing agency, has announced a new strategic initiative focused on helping brands across Canada integrate generative AI into their marketing operations. Spearheaded by CEO Michael Kovalevski, the initiative aims to close the growing gap between brands that adopt AI technologies and those at risk of falling behind.
“AI isn’t the threat — standing still is,” said Kovalevski. “We’re launching this initiative to guide brands in leveraging AI responsibly, effectively, and with a focus on amplifying human creativity.”
Empowering Businesses with AI-Driven Tools
The new initiative includes customized AI audits, training sessions, and implementation roadmaps for marketing teams. BtMarketing INC Canada is actively working with clients to automate repetitive tasks such as content drafting, ad testing, and audience targeting—while preserving brand voice and creative oversight.
The agency has already integrated AI tools into its internal operations, enhancing speed-to-market and delivering more personalized content strategies. Early adopters report increased efficiency and improved campaign performance.
A Responsible Approach to AI Integration
As part of the announcement, BtMarketing outlined a four-step playbook for brands to adopt AI safely:
- Audit current marketing workflows.
- Identify areas for automation.
- Train teams in prompt engineering and ethical use.
- Establish guidelines for quality control and brand consistency.
Leading the Industry Shift
With this launch, BtMarketing Canada positions itself at the forefront of AI adoption in marketing. The company’s approach combines cutting-edge technology with its core strength: human creativity and strategic insight.
“AI should never replace people—it should empower them,” said Kovalevski. “Our goal is to help Canadian brands move forward with confidence and maintain global competitiveness.”
For more information, visit www.btmarketing.ca.
Contact Info:
Name: Michael Kovalevski
Email: Send Email
Organization: Btmarketing INC
Address: 99 Yorkville Ave Suite 200, Toronto, Canada
Website: http://www.btmarketing.ca
Release ID: 89165379
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