-- BTmarketing, a leading digital marketing agency, today announced the implementation of a new global operational framework designed to strengthen creative collaboration and accelerate project delivery across its international teams. The initiative, led by Chief Operating Officer Bety Yohananov, marks a key step in BTmarketing’s mission to balance creative freedom with operational excellence.
“Our goal was to create a structure that empowers people rather than limits them,” said Bety Yohananov, COO of BTmarketing. “When teams understand the process, they can focus on what truly matters- producing powerful creative work that drives measurable results.”
Turning Structure into Strength
The new operational system introduces advanced workflow automation, improved cross-department visibility, and a refined project management model that ensures clarity at every stage. This framework enables BTmarketing’s creative teams to operate with both precision and flexibility, fostering an environment where innovation thrives within clear boundaries.
“Structure doesn’t stifle creativity; it protects it,” Yohananov added. “Operational clarity gives our teams the confidence and freedom to explore new ideas without chaos slowing them down.”
Scaling Without Losing the Startup Spirit
BTmarketing’s growth has been rapid in recent years, expanding from a regional agency to a global player serving clients across multiple continents. The new framework ensures scalability without compromising the agency’s collaborative culture and creative energy.
“Operational discipline allows us to move faster and smarter,” said Yohananov. “It means fewer bottlenecks, quicker approvals, and more time spent crafting meaningful campaigns for clients.”
Leadership That Enables, Not Controls
Yohananov’s approach to leadership, what she calls ‘leading from the middle’ focuses on empowering team members with the clarity, tools, and autonomy they need to excel. Her focus is not on hierarchy, but on harmony between departments.
“Creative teams thrive when expectations are clear and feedback is fast,” she said. “My role is to make that clarity possible.”
About BTmarketing
BTmarketing is a full-service digital marketing agency known for combining strategic thinking with creative excellence. With a team of global experts, the agency delivers integrated marketing solutions, including branding, digital advertising, content strategy, and data-driven campaigns that connect brands to audiences worldwide.
For more information, visit: www.btmarketing.ca
Contact Info:
Name: Bety Yohananov
Email: Send Email
Organization: BTmarketing
Website: http://www.btmarketing.ca
Release ID: 89175595
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