BruntWork CEO Champions Remote Work as Layoff Shield

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-- Tech layoffs have dominated headlines throughout 2025, with thousands of employees losing their jobs across hundreds of companies during the first five months alone. These ongoing workforce reductions prompt BruntWork CEO Winston Ong to offer a compelling alternative vision for the technology sector's future.


Traditional tech giants continue slashing workforces and downsizing physical footprints, but Ong's remote-first approach demonstrates how companies can maintain growth without the painful cycle of hiring and firing that has become commonplace.

The Layoff Trend

Several tech companies conducted another round of layoffs in May 2025 in an effort to reduce overhead. These cost-cutting initiatives reveal a deeper structural problem. These companies’ focus on "reducing management layers" highlights the interconnected challenges of bloated organizational structures that created financial pressure, eventually falling on employees' shoulders.

"Traditional IT outsourcing companies have built their empires on sprawling campuses and gleaming headquarters that now sit half-empty while still commanding premium leases," Ong observes. "It's like maintaining a fleet of cruise ships when your passengers prefer jet skis. It’s expensive, inefficient, and ultimately unsustainable."

This pattern repeats across the industry with alarming regularity. Companies expand during boom times, leasing premium office space and hiring aggressively, only to reverse course when market conditions change. Some of these layoffs even came after recent announcements of strong results that beat stakeholders’ expectations.

Remote Work as a Structural Solution

According to Ong, the fundamental issue is not market volatility but the rigid infrastructure that makes companies unable to adapt without layoffs. BruntWork's remote-only model offers a structural solution by eliminating physical offices' fixed costs and creating a more flexible approach to talent.

"When you remove the overhead of physical offices, you remove one of the primary drivers of layoff cycles," Ong explains. "Our remote-first model allows us to scale up or down based on client needs without the crushing weight of empty real estate forcing our hand."

Traditional IT outsourcing firms typically spend significant portions of their operating budget on real estate, but remote-first companies like BruntWork redirect those funds toward talent retention, competitive compensation, and professional development. This creates a virtuous cycle where the company can weather market fluctuations without resorting to layoffs.

The Hidden Costs of Office Culture

Direct costs of maintaining physical offices represent only part of the equation. Ong points to the hidden expenses that rarely appear on balance sheets but significantly impact a company's bottom line. These include productivity lost to commuting, geographic limitations on talent acquisition, and the environmental impact of maintaining and powering large office buildings.

"The average tech worker spends nearly an hour commuting each way. That's ten hours a week of unproductive time that benefits no one—not the employee, not the company, and certainly not the environment," Ong notes. "When you multiply that across thousands of employees, you're looking at millions of hours and dollars wasted annually."

Remote-first companies operate more efficiently by eliminating these hidden costs while providing employees with a better quality of life. This translates to higher retention rates and reduced recruitment costs, another area where traditional companies lose resources.

Building Resilient Teams Without Buildings

The most interesting aspect of Ong's approach might be how BruntWork builds cohesive, high-performing teams without physical proximity. Critics of remote work often cite concerns about collaboration and company culture, but Ong has developed systems that address these challenges head-on.

"We've replaced physical proximity with intentional connection," he explains. "Rather than relying on accidental interactions around the water cooler, we create structured opportunities for collaboration and relationship-building that are actually more inclusive than traditional office environments."

Regular virtual team-building activities, mentorship programs, and an emphasis on clear, transparent communication form the foundation of this approach. The result is a company culture defined by shared values and goals rather than a shared office space.

The Global Talent Advantage

Access to global talent pools represents another significant benefit of a remote-first approach. Companies struggle with local hiring market limitations, evidenced by the 1,985 workers cut in Washington state alone. Whereas BruntWork can recruit the best talent regardless of location.

"When you're not limited by geography, you can build teams based on skill and cultural fit rather than commute distance," Ong says. "This gives us access to specialized expertise that would be impossible to find if we were limited to a single location."

This global approach creates natural diversity within teams, bringing together perspectives from different cultures and backgrounds. Research consistently shows that diverse teams produce more innovative solutions and better financial outcomes, giving remote-first companies another competitive advantage.

Economic Resilience Through Flexibility

Long-term resilience makes the economic case for remote-first models even more compelling. Traditional companies with significant real estate commitments often find themselves locked into expensive leases during economic downturns, creating pressure to cut costs elsewhere, typically through layoffs.

"Fixed costs like office space create a dangerous inflexibility that ultimately hurts employees," Ong observes. "When market conditions change, companies with high overhead have fewer options for adaptation, making layoffs almost inevitable."

Remote-first companies can adjust to changing market conditions without workforce reduction. This creates stability for employees and allows companies to retain institutional knowledge and talent even during challenging economic periods.

The Future Is Distributed

Ong predicts that the traditional office-centric model will continue to decline as more companies recognize the benefits of distributed work. This shift will require new approaches to management, communication, and team building, but companies that adapt successfully will gain significant advantages in talent acquisition, operational efficiency, and business resilience.

"The companies still clinging to outdated models of work are fighting against both economic reality and employee preferences," Ong concludes. "Tomorrow belongs to organizations that can build strong teams and deliver exceptional results without the burden of physical infrastructure."

Transitioning to Remote-First

Companies currently struggling with the expansion and contraction cycle can benefit from Ong's practical advice for transitioning to a more sustainable model. Rather than making dramatic cuts followed by aggressive hiring, he recommends a gradual shift toward remote work combined with a more measured approach to growth.

"The transition doesn't have to be abrupt or disruptive," he suggests. "Start by making remote work an option, then gradually reduce office footprint as leases expire. Focus on building the systems and culture that support distributed teams, and you'll naturally become more resilient over time."

This measured approach allows companies to learn and adapt while avoiding the trauma of mass layoffs. Employees gain space to adjust to new ways of working while maintaining productivity and connection.

Tech industry evolution favors companies that adapt to changing conditions without sacrificing their most valuable asset—their people. BruntWork's remote-first model offers a blueprint for this more sustainable future, one where growth does not inevitably lead to painful contractions and where companies can weather economic storms without leaving their employees adrift.

Contact Info:
Name: Winston Ong
Email: Send Email
Organization: BruntWork
Website: https://www.bruntwork.co/

Release ID: 89160590

CONTACT ISSUER
Name: Winston Ong
Email: Send Email
Organization: BruntWork
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