-- Istanbul, Turkey – June 25, 2025 – As the global car care industry continues its impressive growth, projected to reach a value of $617 billion USD by 2027, Bowax Academy is leading the charge by empowering women to take center stage in this transformation. Despite women influencing 85% of car-buying decisions globally, women currently account for just 7.3% of the workforce in automotive maintenance and repair, according to the 2024 Catalyst Global Evaluation Report. Bowax Academy is dedicated to closing this gap by providing practical skills and entrepreneurship support to women in the automotive sector.
Shaping the Future of Car Care with Practical Training
Bowax Academy tackles both the gender and skills gaps within the automotive industry with a comprehensive approach to education, employment, and entrepreneurship. Founder Lokman İn emphasizes that the goal is to equip women not only with the technical skills needed for success but also with the leadership abilities required to become industry leaders and business owners.
“Most graduates enter the workforce lacking the hands-on skills the industry demands. At Bowax Academy, we bridge this gap by providing practical training and leadership programs that prepare women for real-world challenges,” says İn.
This approach has led to 85% of Bowax Academy graduates securing employment within just three months of completing their training. Many graduates, including those who later became investors or partners, have also gone on to start their own businesses within a year.
Women as Change-Makers in Car Care
Bowax Academy’s female-focused model addresses a critical issue: while women dominate consumer decisions, women remain underrepresented in service delivery. According to İn, “Women must play a larger role in this sector. Their inclusion will drive higher service empathy, quality, and innovation.”
The Academy’s curriculum goes beyond traditional mechanical training. It empowers women with business skills, customer service training, and an entrepreneurial mindset—preparing them to lead as both technicians and business owners. By nurturing these qualities, Bowax is helping women thrive not only as employees but also as entrepreneurs, driving innovation and change in the car care industry.
Building a Skilled and Sustainable Workforce
Bowax Academy’s success is part of a larger global trend where vocational training reduces unemployment and boosts productivity. Eurofound data reveals that vocational training can reduce unemployment by 2.5% and increase productivity by up to 18%. For Turkey, where there is a significant shortage of skilled workers, Bowax Academy’s program is vital to addressing this issue.
At Bowax, the training remains aligned with current industry standards. The instructors, who come directly from the field, ensure that the training reflects real-world needs. Students follow personalized career development plans, supported by mentorship that often continues after graduation.
A substantial portion of the technicians and team members working at Bowax centers across Turkey have received training through Bowax Academy. “Our graduates don’t just carry certifications; they carry a sense of purpose and pride in their work,” adds İn.
About Bowax
Bowax is a leading Turkish car care brand dedicated to shaping a more inclusive and skilled workforce in the automotive maintenance industry. Through its training arm, Bowax Academy, the company offers structured education, career support, and entrepreneurship programs, with a particular focus on women and youth. In addition to its job placement model, Bowax builds pathways for professional growth, economic participation, and long-term impact in the sector.
For more information, visit: https://bowax.com.tr
About Us: Bowax is a leading Turkish car care brand dedicated to shaping a more inclusive and skilled workforce in the automotive maintenance industry.
Contact Info:
Name: Lokman İn
Email: Send Email
Organization: Bowax
Website: https://bowax.com.tr/
Release ID: 89163680
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