-- As social media and digital advertising continue to shape the 21st-century marketplace, companies face increasing challenges in differentiating themselves from competitors. Entrepreneur and marketing expert Boris Mizhen explains why building a strong online brand is essential for organizations seeking credibility, visibility, and long-term recognition. According to Mizhen, marketers can implement several key strategies to ensure the success of impactful and sustainable campaigns.
With competition rising, Mizhen believes companies must define their brand for online purposes. The first step is to establish a target audience that will build loyalty for the content and promotions offered. He recommends presenting a service or product that endorses the benefits of the business to people by using a consistent message across all social media platforms. Facebook, Twitter, Instagram, and Pinterest provide an opportunity for brands to build a unique voice when conveying their ideas. In the world of native advertising and clickbait, it is essential that advertisers create a tone that remains different from competing companies or products. The collection and interpretation of big data must be considered when planning a successful marketing strategy, as this can be an important tool in catering to clients’ needs and desires.
The importance of a corporation’s brand transcends every level of business and serves as a foundation for both large and small companies. Boris Mizhen believes that as marketers begin to develop a voice, it is important to appear on social platforms and incorporate their developed voice with popular trending topics. Organizations like Taco Bell and the recent Wendy’s and Burger King feud have proven to be successful examples of creating an online persona, as customers respond well to strong voices from companies that use jokes and friendly competition among each other. The exposure will depend on browsing behavior, social media interactions, geo-location, purchase patterns, and other specific analytics. A detailed and well-planned marketing strategy will establish the brand in a consumer's mind, helping build a loyal customer base and attract first-time visitors through tailored content.
Boris Mizhen has built a successful reputation as an expert in Internet marketing and advertising. He has been responsible for contributing to some of the most successful online companies due to his knowledge and understanding of the ever-changing landscape of social media. Boris Mizhen is also a property developer and entrepreneur, known for his strong instinct for successful business ventures and investments in different technology industries. Mizhen is a firm philanthropist, having contributed to dozens of charities and organizations, such as the Jewish Foundation of Greater New Haven and Chabad of the Shoreline. Mizhen is a large contributor to gentrification in smaller neighborhoods and promotes education and support for people through study and good deeds in communities.
Boris Mizhen - Property Developer and Philanthropist: http://borismizhennews.com
Boris Mizhen (@bmizhen) - Twitter: https://twitter.com/bmizhen
Boris Mizhen - Facebook: https://www.facebook.com/bmizhen
Contact Info:
Name: Boris Mizhen
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Organization: BorisMizhenNews.com
Website: http://borismizhennews.com
Release ID: 89180751
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