Boris Mizhen On How Snapchat Affects Business Leaders

Learn how to produce daily stories.

Snapchat will grow as a valuable marketing tool for businesses, notes Boris Mizhen, online marketing expert and entrepreneur. The innovative social media platform is continuing to draw wider audiences of young people and will enable brands to boost their awareness through regular, creative storytelling and advertising purposes. He recently noted the platform’s biggest advantages — its convenience and visual messaging features — make it well suited for businesses who are interested in expanding their connection with millennials and Generation Z.

“Snapchat is one of the fastest growing social networks, challenging more established channels such as Facebook, Twitter, Pinterest, and Instagram. This is an opportunity for marketers who wish to use the power of social and rich imaging to attract millennials," says Boris Mizhen. “So far, only two percent of businesses use it in their marketing. However, Snapchat technology allows users to connect with brands in a format that is vibrant and engaging.” He recommends producing daily stories using this method and adding more creativity to the marketing mix, such as running contests or unique perks only accessible to the users of the app.

Mizhen is a pioneer in the use of innovative online marketing strategies and believes that companies who embrace Snapchat before their competitors will benefit the most. “Each day, people all over the world watch over 7+ Billion videos through the app alone,” he says, “businesses have an opportunity to capture an audience they would have never connected with on another channel.” The goal of social media marketing is to build a story that resonates with the target audience, developing interest, engagement, and interaction. According to Boris Mizhen, “Video and photo sharing platforms are the future of marketing and Snapchat is the perfect tool to help brands embrace this technology.” Recognizing that every new digital marketing avenue provides a chance for companies to integrate themselves, Mizhen sees 2016 as the most relevant time for companies to succeed with Snapchat.

Launched in 2011 by Stanford University students Evan Spiegel, Bobby Murphy, and Reggie Brown, Snapchat is a messaging application which allows users to send photos and videos with text and drawings to a selected group of people. The message is temporary, and ‘deletes itself’ a few seconds after the recipient views it. Snapchat first entered the market as an image/photo texting competitor to Facebook, Twitter, and Pinterest and became popular among users looking for a discreet and efficient communication tool allowing them the freedom to post images and videos with friends.

Boris Mizhen is a New York-based online marketing expert, property developer, and business strategist. He has a strong understanding of advertising, which has allowed him much success, including his ability to build long-term bonds with businesses and clients. Mizhen takes inspiration from business visionaries like Bill Gates, Steve Jobs and Elon Musk. He is also an active philanthropist, seeking to assist many charities including the Jewish Foundation of Greater New Haven and Chabad of the Shoreline. His passion for helping people allows him to use his business talents for a range of charitable work.

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