Book Reveals What Makes Millennial Employees Tick

Dov Baron's latest book, 'Fiercely Loyal: How High Performing Companies Develop and Retain Top Talent,' is enormously popular with business owners for its straightforward, actionable advice. BY JOHN MCDERMOTT

In an era where disrupting established industries, beliefs and even currency itself is the ‘new black,’ Millennials are already the largest generation in the workforce. In fact, the Millennial generation is replacing the Boomer generation at all levels in all industries to the tune of thousands of people per day – and it’s slated to continue for more than a decade.

Baron has a different message than most authors on the subject of Millennial employees, who are often dismissed as unwilling to take direction and having a large sense of entitlement by older managers.

“We’re in the midst of the biggest change in workforce demographics of all time,” says Baron. “In the immediate future, corporate winners and losers will be decided by the Millennial generation,” he says.

The bottom line according to Baron is that the organizations “who fail to attract and retain Millennial talent will be the losers. It’s as simple as that.”

The Millennial generation is the generation born after 1980 and according to Baron, place a much higher priority on meaningful work and contributing their efforts to something meaningful than did members of either the so-called Generation X or Baby Boomers before them. The U.S. population now includes more than 70 million Millennials.

Baron is one of the most cited experts in leadership development and internal communication for business. He was awarded a listing in the ‘Top 100 Leadership Speakers for Your Next Conference’ alongside Sir Richard Branson by Inc. Magazine and he is also a contributor to Entrepreneur Magazine. His radio show and podcasts have generated over 1 million downloads, and his current podcast Leadership and Loyalty Tips for Executives is the #1 podcast for Fortune 500 Executives.

Additionally, the Fiercely Loyal book has been covered or Baron interviewed in dozens of media outlets including CNN, The Boston Globe, Worth Magazine and CEO World Magazine.

See Dov Baron on CNN

Baron mentors business leaders around the world via a private practice he has run in Vancouver, British Columbia for over 20 years.

Fiercely Loyal is available on Amazon or directly from the author at where free bonus material is available for download, including a free infographic titled Strengthen The Team Bond.

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