-- A Fashion Franchise Built on Empowerment, Community, and Style
In the competitive world of retail fashion, Bobbles and Lace has established itself as more than just a boutique; it’s a movement. Founded in 2008 by Lindsay Rose Rando in Marblehead, Massachusetts, this women-led brand has expanded across New England and is now offering franchising opportunities nationwide. Bobbles and Lace is inviting entrepreneurs to join a brand that focuses on community, empowerment, and style.
A Childhood Shaped by Style and Connection
Lindsay Rose Rando’s passion for fashion began at a young age, not on a runway, but behind the counter of her grandmother’s consignment shop.
“The business I have built was profoundly shaped by my grandmother’s consignment shop,” Rando says. “Growing up on the counter, I witnessed women being styled from head to toe without spending a fortune. I loved being surrounded by laughter, creativity, and women supporting one another. Fashion should be fun!”
Her early experiences influenced every aspect of Bobbles and Lace’s ethos. After time spent modeling, styling, and selling jewelry in Los Angeles, she returned to her hometown to launch her dream: a place where women could embrace their unique style affordably and joyfully.
From Passion Project to Premier Fashion Franchise
What started as a single boutique in Marblehead quickly grew. Bobbles & Lace now boasts multiple locations throughout New England, from Maine to Connecticut. But the idea of franchising came to life organically.
“The idea of franchising emerged during a Thanksgiving gathering with my family,” Rando recalls. “I dove deeply into the world of franchising and discovered a unique opportunity: fashion as an experience at an accessible price point had yet to be realized.”
That insight has led to the development of a franchise model that blends consistency with individuality—allowing each boutique to reflect its owner’s personality and community while staying true to the brand’s mission.
“While many fashion franchises exist, our vision of empowering women to open their own styling studios stands out as truly inspirational,” she explains. “We believe in collaboration, not uniformity.”
A Franchise for Entrepreneurs with Vision
Bobbles & Lace’s franchise program is designed for entrepreneurs who want to own a business rooted in fashion, personal style, and real human connection. Franchisees receive a robust support system that includes:
- A comprehensive dual-phase training program
- Ongoing operational and marketing support
- Guidance on store layout, product curation, and visual merchandising
- Access to the brand’s well-honed "Secret Sauce" playbook
Launching a franchise wasn’t without its learning curve.
“One of the biggest challenges in transitioning into the franchise space was developing the necessary infrastructure,” Rando says. “We needed to understand the complexities of franchising, from Franchise Disclosure Documents (FDDs) to individual state applications.”
The effort has paid off. Each Bobbles & Lace location feels both polished and personal—an extension of its owner’s style within a trusted brand framework.
A Community-Centered Approach to Location and Retail
Choosing the right location is as thoughtful as choosing the right dress.
“Each of our stores is situated in areas where you would enjoy spending the day,” Rando explains. “We take pride in being an integral part of the community and collaborating with nearby businesses.”
In an era where many retailers are pivoting to online sales, Bobbles & Lace leans into in-person connection.
“Interestingly, while many retailers are shifting towards e-commerce, we are committed to enhancing in-person client interactions,” she says. “Our website serves more as an inspirational lookbook… our mission—to ‘transform the shopping experience’—is best realized within our four walls.”
Staying True to the Vision
At the heart of Bobbles & Lace is a belief in staying grounded in purpose and building relationships that strengthen the brand’s foundation.
“My most important advice is to stay firmly connected to the original purpose behind your business,” Rando emphasizes. “This vision is your guiding light… seek partnerships with those who not only share your vision but are also passionate about your brand.”
Bobbles & Lace isn’t just a business—it’s a chance to lead with creativity, community, and confidence.
About Bobbles and Lace
Founded in 2008 by Lindsay Rose Rando, Bobbles and Lace is a women-led fashion brand offering stylish, affordable clothing in a community-focused environment. With locations across New England and franchising opportunities available nationwide, the brand empowers entrepreneurs to lead their own businesses rooted in fashion, creativity, and human connection. Bobbles and Lace is dedicated to providing a space where women can express their unique style while enjoying an inspiring shopping experience.
Media Contact
Lindsay Rose Rando
Founder & CEO, Bobbles and Lace
Email: [email protected]
Website: Bobbles and Lace
Contact Info:
Name: Lindsay Rose Rando
Email: Send Email
Organization: Bobbles and Lace
Website: https://www.bobblesandlace.com/
Release ID: 89165172
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